Tender

Contract for Swansea Bay PR Campaign 2026/27

• City & County of Swansea UK4: Tender notice - Procurement Act 2023 - view information about notice types

Notice identifier: 2026/S 000-027012

Procurement identifier (OCID): ocds-h6vhtk-067333

Published 24 March 2026, 4:39pm

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Contents

Scope Participation Submission Award criteria Procedure Contracting authority

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Reference

CCS/25/409

Description

‘Visit Swansea Bay’ is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council (City & County of Swansea). We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.

There are two key strands to this year’s campaign as outlined below. The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. Visit Swansea Bay’s Campaign videos can be viewed here.

A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign and securing cultural related coverage/visits should continue to be a prominent component of this contract.

• This includes, but is not limited to, live music, art, theatre and comedy.

• This is a prime driver for this contract as we want to engage with a variety of media platforms and influencers with an interest in arts, music events and culture.

Bidders are expected to review previous and current campaign activity on visitswanseabay.com and our accompanying social media platforms (@visitswanseabay) before making their submission.

The client will expect the successful bidder to set and achieve quarterly targets as the contract progresses to ensure an equal spread of coverage across the contract period. This will be in line with the invoice schedule.

Please note that there is a maximum budget of £30,000 available for this contract. Additional hosting fees for visits (meals, accommodation etc) are not included in this price – the Client will cover these costs separately.

Total value (estimated)

• £30,000 excluding VAT
• £36,000 including VAT Below the relevant threshold

Contract dates (estimated)

• 29 April 2026 to 31 March 2027
• 11 months, 2 days

Main procurement category

Services

CPV classifications

Advertising material

Market and economic research; polling and statistics

Recreational, cultural and sporting services

Contract locations

• UKL18 - Swansea

Participation

Conditions of participation

Bidders are expected to review previous and current campaign activity on visitswanseabay.com and our accompanying social media platforms (@visitswanseabay) before making their submission. The client will expect the successful bidder to set and achieve quarterly targets as the contract progresses to ensure an equal spread of coverage across the contract period. This will be in line with the invoice schedule. Please note that there is a maximum budget of £30,000 available for this contract. Additional hosting fees for visits (meals, accommodation etc) are not included in this price – the Client will cover these costs separately.

Invoicing -

• 25% on commission (April/May 2026)

• 25% (August 2026)

• 25% (December 2026) this is subject to 75% of the target visits being delivered

• 25% (March 2027) on receipt of final report in a Coverage Book format

Particular suitability

• Small and medium-sized enterprises (SME)
• Voluntary, community and social enterprises (VCSE)

Submission

Enquiry deadline

10 April 2026, 12:00pm

Tender submission deadline

17 April 2026, 12:00pm

Submission address and any special instructions

The E-Tendering portal: http://etenderwales.bravosolution.co.uk

Project Ref: 62552 ITT Ref: 123918

Responding to the invitation to tender:

— You can now choose to “Reply” or “Reject” (please give a reason if rejecting).

— You can now use the “Messages” function to communicate with the buyer and seek any clarification.

— Note the deadline for completion, then follow the onscreen instructions to complete the ITT.

— There may be a mixture of online and offline actions for you to perform (there is detailed online help available).

If you require any further assistance use the online help. Alternatively, the BravoSolution helpdesk can be contacted (Monday to Friday, 8:00 to 18:00) on:

— E-mail: help@bravosolution.co.uk

— Phone: +44 8003684850

Tenders may be submitted electronically

Yes

Award criteria

| Name | Description | Type | Weighting |
| --- | --- | --- | --- |
| Quality | Quality: 80%, broken down as—

Campaign Plan 55%

Campaign Targets and Reporting 20%

Previous Experience, Added Value and Account Team Credentials 5% | Quality | 80.00% |
| Price | Price: 20%, broken down as—

Price Schedule 20% | Price | 20.00% |

Procedure

Procedure type

Below threshold - open competition

Contracting authority

City & County of Swansea

• Public Procurement Organisation Number: PYYD-8699-BJGD Civic Centre

Swansea

SA1 3SN

United Kingdom

Contact name: Lisa Evans

Telephone: +447966230649

Email: lisa.evans5@swansea.gov.uk

Website: http://www.swansea.gov.uk/dobusiness

Region: UKL18 - Swansea

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales