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Forty-Six Women-Led Businesses in Jordan Join WEIDE Digital Trade Programme

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Summary

Forty-six women-led businesses in Jordan have been selected as beneficiaries of the Women Exporters in the Digital Economy (WEIDE) Fund, selected from 469 applicants. The programme was launched in Amman on 23 April 2026 by JEDCO as the local partner. Beneficiaries receive tailored support combining technical assistance, mentorship, access to international business networks, and financial grants ranging from US $5,000 to US $30,000 depending on track level, with a total programme allocation of US $1.4 million for Jordan.

“Forty-six women-led businesses in Jordan have been selected as beneficiaries of the Women Exporters in the Digital Economy (WEIDE) Fund, allowing them to begin a year-long programme to strengthen their participation in international trade.”

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The World Trade Organization publishes dispute settlement filings, agreement notifications, safeguard investigation announcements, trade policy review results, and the committee meeting outputs that shape the multilateral trading system. Around 40 news items a month. Coverage includes new WTO dispute cases, safeguard investigations by individual members (most frequently Madagascar, India, and South Africa in recent filings), Technology Transfer Workshops for Least Developed Countries, and Trade Policy Review meeting outcomes. Watch this if you advise on international trade disputes, represent a country in WTO proceedings, track safeguard measures that affect your imports, or follow the evolution of the Appellate Body impasse.

What changed

The WEIDE Fund announced its expansion to Jordan as the fourth implementation country, with 46 women-led businesses selected as programme beneficiaries following a competitive application process. The launch event was hosted by the Jordan Enterprise Development Corporation (JEDCO) in Amman on 23 April 2026.

Affected parties — women-led businesses in Jordan engaged in or seeking to engage in international trade — should note the grant structure: businesses in the Discovery Track receive grants of US $5,000 for foundational digital skills, while those in the Booster Track can access grants of up to US $30,000 for scaling digital presence and expanding into global markets. The programme combines technical assistance, mentorship, and access to international business networks over a 12-month period.

Scheduled event

Date
2026-04-23
Location
Amman

Archived snapshot

Apr 24, 2026

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Forty-six women-led businesses in Jordan to benefit from WEIDE digital trade programme

Forty-six women-led businesses in Jordan have been selected as beneficiaries of the Women Exporters in the Digital Economy (WEIDE) Fund, allowing them to begin a year-long programme to strengthen their participation in international trade. The announcement was made in Amman on 23 April at a launch event hosted by the Jordan Enterprise Development Corporation (JEDCO), WEIDE's partner business support organization in the country.

Forty-six women-led businesses in Jordan to benefit from WEIDE digital trade programme

More

- Women Exporters in the Digital Economy Fund

#Tradeforwomen

The beneficiaries were selected from 469 applicants in Jordan. They will receive tailored support through the integrated approach of the WEIDE Fund, which was launched by the World Trade Organization (WTO) Secretariat and the International Trade Centre (ITC) in 2024. The programme combines technical assistance, mentorship and access to international business networks with financial support.

WTO Director-General Ngozi Okonjo-Iweala, joining the event online, said: "I am delighted to see the WEIDE Fund making an impact as it begins implementation in its fourth country, Jordan. Digital trade is reshaping the global economy and creating new pathways for women entrepreneurs to participate in international trade. Ensuring women's participation is essential for inclusive growth and the creation of even more jobs."

ITC?Executive Director Pamela Coke-Hamilton?said:?"Through the WEIDE Fund,?we're?equipping women-led businesses across Jordan?to?tap into opportunities in digital trade,?so that they can?scale their businesses sustainably.?They not only gain access to finance?but?also?to the digital and business skills they need to make the best use of those grants, to grow and find new buyers."

Yarub Qudah, Minister of Industry, Trade and Supply of Jordan, said: " The launch of the WEIDE Fund in Jordan comes within the framework of ongoing national efforts to enhance women's economic participation. Empowering women entrepreneurs is no longer an option, but has become an economic necessity, and this Fund contributes to the promotion of inclusive trade, strengthening the role of women in the national economy."

Dana AlZoubi, Acting Chief Executive Officer of JEDCO, said: "The programme complements JEDCO's efforts to support digital transformation. The beneficiaries in Jordan will receive technical support, training and grants, for a total amount of US $1.4 million for the programme."

The day before the launch event, beneficiaries took part in in-person training, which provided an overview of the key topics that will be covered over the 12-month programme: business development, digital trade, financial management, and "soft skills" such as interpersonal communication, leadership, negotiation, and networking. Selected entrepreneurs also took part in a pitch competition, resulting in the selection of Hanan Aqeel, Manager of Khayrat Alsahra,?for participation in an international trade fair.

Beneficiaries are categorized into two tracks based on their level of digital and export readiness. The Discovery Track supports early-stage businesses in building foundational digital skills and understanding e-commerce opportunities, while the Booster Track is designed for more advanced businesses ready to scale their digital presence and expand into global markets. Businesses in the Discovery Track receive grants of US $5,000, while those in the Booster Track can access grants of up to US $30,000 to implement their growth plans.

The Fund is supported by the United Arab Emirates, the FIFA World Cup Qatar 2022 Legacy Fund and the Kingdom of Bahrain. It is currently being implemented in three other countries besides Jordan, in partnership with business support organizations: ProDominicana in the Dominican Republic, the Mongolian National Chamber of Commerce and Industry (MNCCI) and the Nigerian Export Promotion Council (NEPC).

More information on the WEIDE Fund can be accessed? here.?

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Classification

Agency
WTO
Instrument
Notice
Branch
International
Joint with
ITC
Legal weight
Non-binding
Stage
Final
Change scope
Minor

Who this affects

Applies to
Women-led businesses Exporters
Industry sector
4541 E-Commerce
Activity scope
Export assistance Digital trade programme Women entrepreneurship support
Geographic scope
international international

Taxonomy

Primary area
International Trade
Operational domain
Compliance
Topics
International Trade Financial Services

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