BMWEI Foreign Trade Fair Program Cuts Export Marketing Costs
Summary
The Federal Ministry for Economic Affairs and Energy (BMWEI) operates the Auslandsmesseprogramm (AMP) enabling German companies to participate in international trade fairs at subsidized rates via collective 'Made in Germany' booths. The program targets companies seeking cost-effective export marketing through direct customer contact and product demonstration opportunities at foreign exhibitions. BAFA published program details and contact information on 22 April 2026, with a separate BMLEH program covering agricultural and food-sector fairs.
“Messen haben im digitalen Zeitalter Vorteile, die kaum ein anderes Medium bieten kann.”
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GovPing monitors Germany BAFA News for new trade & sanctions regulatory changes. Every update since tracking began is archived, classified, and available as free RSS or email alerts — 3 changes logged to date.
What changed
BAFA published an informational notice describing the BMWE Auslandsmesseprogramm (AMP), a foreign trade fair subsidy enabling German companies to exhibit at international events at reduced cost through collective 'Made in Germany' booths. The notice provides links to a program brochure and contact information; no new compliance obligations, deadlines, or penalties are created. The program is administered by BMWE with BAFA acting as the publishing authority.
Affected parties: German manufacturers and exporters seeking international market access should review the AMP program eligibility criteria and the linked brochure for participation details. Companies in the agricultural and food sector may alternatively explore the separate BMLEH trade fair program. No regulatory reporting or compliance steps are triggered by this notice.
Archived snapshot
Apr 23, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
22.04.2026 Auslandsmesseprogramm - Messen als Instrument der Außenwirtschaftsförderung
Hier finden Sie nähere Informationen zu den verschiedenen Leistungen des Auslandsmesseprogramms.
Messen haben im digitalen Zeitalter Vorteile, die kaum ein anderes Medium bieten kann. Aussteller schätzen insbesondere den Kundenkontakt und das gemeinsame Testen und Bewerten realer Produkte. Die persönliche Ansprache schafft zusätzlich Vertrauen. Insbesondere Messen im Ausland eignen sich als ein effektives Exportmarketinginstrument.
Das Auslandsmesseprogramm (AMP) des Bundesministeriums für Wirtschaft und Energie (BMWE) ermöglicht es Unternehmen, zu günstigen Bedingungen an Auslandsmessen teilzunehmen. An Gemeinschaftsständen unter der Dachmarke „Made in Germany“ können diese ihre hochwertigen Produkte aus Deutschland ausgezeichnet präsentieren.
Nähere Informationen zu den verschiedenen Leistungen des Programms und die Kontaktmöglichkeiten finden Sie im vorliegenden Faltblatt.
Neben dem BMWE verfügt auch das Bundesministerium für Landwirtschaft, Ernährung und Heimat (BMLEH) über Messeprogramme mit dem Schwerpunkt auf Messebeteiligungen im Bereich Agrar- und Ernährungswirtschaft. Weitere Informationen finden Sie auf dieser Seite des BMLEH.
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