SETH MACFARLANE Intent to Use Trademark Application Filed

ChangeBridge: Trademarks - Computing & Electronics (Class 009)

Published March 24th, 2026

Detected March 26th, 2026

Summary

The USPTO has received an intent-to-use trademark application filed by Seth MacFarlane for various goods and services related to computer software, augmented reality content, and entertainment production. The application covers both downloadable and non-downloadable software, as well as multimedia content and equipment rental.

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What changed

This document details an intent-to-use trademark application filed by Seth MacFarlane with the USPTO on March 24, 2026. The application, identified as TM97435986, covers a broad range of goods and services, including non-downloadable computer software for film and multimedia production, augmented reality content integration, and technical support. It also includes downloadable software, mobile applications, films, electronic games, and musical recordings.

While this is a trademark filing and not a regulatory rule, it signifies Seth MacFarlane's intent to use these marks in commerce. Businesses operating in the technology, entertainment, and software development sectors should be aware of this filing as it may indicate future market activities and potential brand expansion. No immediate compliance actions are required for regulated entities based on this filing alone.

Source document (simplified)

← USPTO Trademark Applications

SETH MACFARLANE

Intent to Use TM97435986 Kind: intenttouse Mar 24, 2026

Abstract

Providing temporary use of online non-downloadable computer software aiding in the filming and production of films, motion pictures, movies, television programs, and multimedia content; providing temporary use of online non-downloadable computer software for adding augmented reality content to the real-world videos of users; providing temporary use of online non-downloadable computer software for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; computer programming services for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; providing information in the field of maintenance of computer software platforms for assistance with the use of computer software for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; technical support services, namely, troubleshooting of computer software problems; Downloadable computer software for adding augmented reality content to the real-world videos of users; downloadable mobile applications for adding augmented reality content to the real-world videos of users; downloadable computer software for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; downloadable mobile applications for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; downloadable films, motion pictures, and movies featuring entertainment content in the fields comedy, drama, adventure, and/or science-fiction entertainment provided via a video-on-demand service; downloadable electronic game software; downloadable augmented reality software featuring entertainment content being software for aiding in the filming and production of films, motion pictures, movies, television programs, and multimedia content; downloadable films, motion pictures, and movies featuring entertainment content in the fields comedy, drama, adventure, and/or science-fiction entertainment; downloadable publications featuring entertainment content, namely, e-books in the field of fiction on a variety of topics; downloadable publications, namely, e-books featuring instruction on the ability to display augmented reality content; musical recordings; downloadable musical sound recordings; Entertainment services in the nature of multimedia production services; filming and production of films, motion pictures, movies, television programs, and multimedia content; rental of camera equipment and related apparatus used in the filming and production of films, motion pictures, movies, television programs, and multimedia content; entertainment in the nature of ongoing television programs featuring entertainment content in the fields of comedy, drama, adventure, and/or science-fiction entertainment; provision of non-downloadable films, motion pictures, and movies featuring entertainment content via a video-on-demand service; providing a website featuring entertainment content, namely, non-downloadable videos in the fields of comedy, drama, adventure, and/or science-fiction entertainment; entertainment services, namely, providing temporary use of non-downloadable electronic games; providing temporary use of non-downloadable augmented reality software featuring entertainment content being software for aiding in the filming and production of films, motion pictures, movies, television programs, and multimedia content; providing online non- downloadable publications, namely, e-books featuring entertainment co...