HEATED RIVALRY Trademark Application
Summary
The USPTO has received an intent-to-use trademark application for the mark "HEATED RIVALRY". The application covers printed books, audiobooks, and downloadable electronic books, primarily in the romance and coloring book categories. The filing date was March 27, 2026.
What changed
The United States Patent and Trademark Office (USPTO) has recorded an intent-to-use trademark application (TM99730285) for the mark "HEATED RIVALRY". The application covers a range of printed and audio book products, including novels, fiction series, romance-themed books, and coloring books for adults. It also includes downloadable novels and electronic books, as well as online non-downloadable e-books and audio recordings in the romance genre.
This filing indicates a planned commercial use of the "HEATED RIVALRY" mark in connection with these literary and audio products. While this is a trademark application and not a regulatory rule, entities involved in publishing, digital content distribution, or intellectual property management should note this new mark's potential future presence in the market, particularly within the romance and adult coloring book segments. No immediate compliance actions are required for external parties based solely on this application filing.
Archived snapshot
Mar 29, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
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HEATED RIVALRY
Intent to Use TM99730285 Kind: intenttouse Mar 28, 2026
Abstract
(Based on 44(d) Priority Application)(Based on Intent to Use) Printed colouring books; Printed coloring books for adults (Based on 44(d) Priority Application)(Based on Use) Printed novels; Series of printed fiction books; Printed books in the field of romance; A series of fiction works, namely, printed novels and printed books featuring romance; (Based on 44(d) Priority Application)(Based on Intent to Use) Audio books in the nature of novels; Audio books in the field of romance; Downloadable printable coloring books (Based on 44(d) Priority Application)(Based on Use) Downloadable novels; Downloadable series of fiction books; Downloadable electronic books in the field of romance; Providing online non-downloadable electronic books in the field of romance; Providing online non-downloadable audio recordings in the field of romance
Filing Date
2026-03-27
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Source
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