Changeflow GovPing Telecom & Technology Chasebet Formal Warning for BetStop Non-Compliance
Priority review Enforcement Amended Final

Chasebet Formal Warning for BetStop Non-Compliance

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Summary

Harris Bookmaking Pty Ltd, trading as Chasebet, has been issued with a formal warning after failing to adequately promote BetStop – the National Self-Exclusion Register – in three marketing emails and on its website. The ACMA investigation found the company did not meet obligations requiring wagering providers to promote and provide links to BetStop in all promotional electronic messages and websites. Chasebet attributed the issue to a software consolidation error and, after being alerted by ACMA, acted promptly to rectify the non-compliance. The ACMA has warned that further enforcement action may follow if the company breaches these rules again.

Why this matters

Wagering providers should audit their marketing emails and websites to confirm BetStop promotion and links are present in all electronic promotional materials. The ACMA attributed Chasebet's failure to a software consolidation error, indicating that operational changes affecting marketing systems create heightened compliance risk.

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GovPing monitors Australia ACMA News for new telecom & technology regulatory changes. Every update since tracking began is archived, classified, and available as free RSS or email alerts — 2 changes logged to date.

What changed

The ACMA has issued a formal warning to Harris Bookmaking Pty Ltd (trading as Chasebet) for failing to adequately promote BetStop – the National Self-Exclusion Register – in three marketing emails and on its website. The investigation confirmed the company did not meet gambling self-exclusion obligations requiring wagering providers to promote and link to BetStop in all promotional electronic messages and websites.

Wagering providers using electronic marketing should ensure BetStop promotion and links appear in all promotional messages and on their websites to comply with self-exclusion rules. The ACMA has indicated that further enforcement action may be taken if the company breaches these rules again.

Archived snapshot

Apr 23, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

Chasebet fails to promote BetStop in marketing emails

16 April 2026

Harris Bookmaking Pty Ltd, trading as Chasebet, has been issued with a formal warning after failing to adequately promote BetStop – the National Self-Exclusion Register.

An ACMA investigation found Chasebet did not adequately promote BetStop in three marketing emails. The investigation additionally found the company failed to adequately promote BetStop on its website.

Under gambling self-exclusion rules, wagering providers must promote and provide links to BetStop in all promotional electronic messages and websites.

After the ACMA alerted Chasebet to its non-compliance, the company acted promptly to rectify the issue and sufficiently promote BetStop on its website and in marketing emails. Chasebet advised that the issue occurred as a result of a software consolidation error and was unintended.

If the company breaches these rules again, the ACMA may carry out further enforcement action.

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Last updated

Classification

Agency
ACMA
Filed
April 16th, 2026
Instrument
Enforcement
Branch
Executive
Legal weight
Binding
Stage
Final
Change scope
Substantive

Who this affects

Applies to
Retailers
Industry sector
7132 Gambling & Casino Operations
Activity scope
Marketing compliance Consumer protection Self-exclusion registration
Geographic scope
Australia AU

Taxonomy

Primary area
Consumer Protection
Operational domain
Compliance
Topics
Consumer Protection

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