Carbon Border Adjustment Mechanism CBAM Communications Resources Pack
Summary
HMRC published communications resources for trade associations and industry bodies to cascade CBAM information to businesses importing goods from five specified sectors: aluminium, cement, fertiliser, hydrogen, and iron and steel. The materials include sample emails, social media messaging, and leaflets available in English and Welsh. CBAM comes into effect on 1 January 2027 and affects UK importers of covered goods from these sectors.
What changed
HMRC published a communications resources pack containing promotional and informational materials about the UK Carbon Border Adjustment Mechanism (CBAM). The pack includes sample emails, social media messaging, and A4 leaflets in English and Welsh for distribution by trade associations and industry bodies. The materials are designed to prepare businesses importing goods from five sectors—aluminium, cement, fertiliser, hydrogen, and iron and steel—for CBAM implementation on 1 January 2027.
Importers and supply chain participants in these five sectors should expect increased outreach from industry associations and should proactively consult HMRC guidance on GOV.UK. Early preparation and awareness will be critical to ensuring smooth transition and avoiding penalties or business interruption when CBAM becomes effective.
What to do next
- Distribute HMRC CBAM communications resources to members, customers and supply chains in affected sectors
- Integrate CBAM content into briefings, newsletters and external communications channels
- Direct affected parties to consult official HMRC guidance on GOV.UK for compliance details
Archived snapshot
Apr 9, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Promotional material
Carbon Border Adjustment Mechanism (CBAM) — communications resources
These resources are designed to enable you to cascade accurate, timely information about the upcoming Carbon Border Adjustment Mechanism (CBAM) to your members, customers and supply chains importing goods to the UK from the following 5 sectors: aluminium, cement, fertiliser, hydrogen, iron and steel
From: HM Revenue & Customs Published 9 April 2026 Get emails about this page
Documents
Sample email
HTML
Social media messaging
HTML
Social media images
ZIP, 240 KB
CBAM A4 Leaflet English
ZIP, 504 KB
CBAM A4 Leaflet Cymraeg
ZIP, 501 KB
Details
This pack contains support materials for trade associations, industry groups, representative bodies and other organisations. By sharing these materials, you will support businesses in your network to understand and prepare for CBAM, which comes into effect on 1 January 2027.
How to use
- distribute these materials to your members, customers and supply chains in the impacted sectors to ensure they are informed about the changes that come into effect from 1 January 2027
- integrate the content into your briefings, newsletters, and external communications
- motivate your members, customers and supply chains to take early action and consult official HMRC guidance for further details
Why this matters
By actively sharing these resources, you help all relevant audiences within your network stay compliant and prepare for CBAM. Proactive communication supports a smooth transition and reduces the risk of penalties or business interruption.
Next steps
Deploy the materials provided in this pack across your communication channels. Amplify the information to reach all relevant audiences within your network. Direct your members to GOV.UK and HMRC updates for the latest guidance and compliance information.
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Carbon Border Adjustment Mechanism (CBAM)
Published 9 April 2026 Get emails about this page Print this page
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