The United States Patent and Trademark Office (USPTO) has recorded an intent-to-use trademark application (TM99497745) for the mark "BE MAGIC, BE YOU". The application covers a range of goods and services including dietary supplemental drinks, dietary supplements, and related educational and online retail services. The filing date for this application was November 14, 2025.

This filing represents a new trademark application and does not impose any immediate compliance obligations on regulated entities. However, businesses operating in the dietary supplement and wellness sector should be aware of this application as it pertains to intellectual property and market positioning within the industry.