Virginia DOLI Launches New Brand Identity and Website

VA DOLI News

Published September 29th, 2025

Detected February 27th, 2026

Summary

The Virginia Department of Labor and Industry (DOLI) has launched a new brand identity and website to enhance public outreach and accessibility. The updated logo and website aim to improve customer experience and better connect the agency's various programs.

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What changed

The Virginia Department of Labor and Industry (DOLI) has announced the launch of its new brand identity and website, doli.virginia.gov. This initiative includes a new DOLI logo and updated branding for its outreach programs, designed to create a clearer, more approachable, and unified agency presence. The new website is intended to enhance the customer experience by making it easier for users to find information efficiently.

This change is primarily an informational update aimed at improving public engagement and accessibility. While it does not introduce new regulatory requirements or compliance obligations, regulated entities and individuals interacting with DOLI may find it easier to navigate the agency's resources and programs. No specific compliance deadlines or penalties are associated with this rebranding effort.

Source document (simplified)

Home Home DOLI Enhances Public Engagement with New Brand Identity and Website

DOLI Enhances Public Engagement with New Brand Identity and Website

The Virginia Department of Labor and Industry (DOLI) is proud to announce the launch of a new brand identity and website (doli.virginia.gov) to enhance the customer experience, marking a significant step in the Agency’s commitment towards public outreach, and accessibility.

The new DOLI logo represents a fresh, modern identity that is clearer, more approachable, and better aligned with the important work we do for the people of the Commonwealth. This updated logo and website design also better connects all of DOLI’s programs under one umbrella. DOLI’s Outreach Programs, such as the Voluntary Protection Programs – Challenge, STAR, BEST, and BUILT – as well as SHARP and VILO also adopted new identities and logos to make it clear to our customers when they are interacting with the Agency or a business with a DOLI-awarded designation.

This new website has been thoughtfully crafted to enhance customer experience, making it easier for users to find the information they need quickly and efficiently. Whether you are a worker seeking resources, a parent looking to help their child obtain a youth employment certificate, a community member wanting to learn more about our initiatives, our new website is designed to meet your needs. Additionally, the new modern site prioritizes design and navigation, creating better web browsing experience for all stakeholders.

For more information about the Agency’s new brand identity and website, please visit www.doli.virginia.gov or follow us on our official social media channels.

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