The United States Patent and Trademark Office (USPTO) has published a trademark application (TM99224583) for the mark 'SOY BY JAEL TOLEDO'. The application, filed on June 9, 2025, with an intent to use, covers a broad range of services related to personal growth and mental wellness. These include a platform as a service (PaaS) for guided video sessions, self-assessments, journaling, and emotional exercises, as well as web-based user connections, mental health counseling, online information dissemination, and digital content delivery.

This filing represents a new trademark application and does not impose immediate compliance obligations on regulated entities. However, businesses operating in the personal growth, mental wellness, or digital platform sectors should be aware of this application as it may indicate future market activity or potential brand overlap. The application is currently in the intent-to-use phase, with an expected date of March 24, 2026, for further action.