Missouri Expands Verified Dispensary Initiative with Billboards Radio Advertising
Summary
The Missouri Department of Health and Senior Services announced an expansion of its Verified Dispensary public outreach initiative, adding highway billboards at 218 locations and radio advertisements on 85 stations reaching approximately 1.5 million residents with over 5 million impressions. The campaign provides tools to help Missourians identify state-licensed cannabis dispensaries and includes an updated dispensary locator map.
What changed
Missouri DHSS is expanding its Verified Dispensary public awareness campaign with new communication channels including statewide highway billboards at 218 locations and radio advertising across 85 stations projected to reach 1.5 million Missourians. The initiative also includes a downloadable Verified Dispensary Toolkit with videos and social graphics, plus an improved interactive map for locating licensed dispensaries.\n\nDispensaries and cannabis businesses should be aware this public outreach campaign aims to direct consumers to verified licensed facilities and may influence purchasing decisions. The campaign reinforces state regulatory standards without creating new compliance requirements for licensees.
What to do next
- Monitor for updates to the verified dispensary locator map
- Request the Verified Dispensary Toolkit from Tara McKinney if interested
Archived snapshot
Apr 15, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Verified Dispensary initiative expanded
Missouri Department of Health and Senior Services sent this bulletin at 04/15/2026 03:06 PM CDT
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Having trouble viewing this email? View it as a Web page. \| \|
\| \| \|
\| For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
\| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \|
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative \| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \|
\| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \| \|
\| \| \|
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov \| \|
\| \| \| | \| \|
Having trouble viewing this email? View it as a Web page. | | For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
\| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \|
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | \| \|
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | |
| \| \|
Having trouble viewing this email? View it as a Web page. | | | | | | |
| | | | | | | |
| For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
\| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \|
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | | | | | |
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | | | | | | |
| \| \|
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | | | | | | |
| | | | | | | | | | \| \|
Having trouble viewing this email? View it as a Web page. | |
| | |
| For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
\| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \|
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. |
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | |
| \| \|
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | |
| | | | | |
Having trouble viewing this email? View it as a Web page. | | For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. |
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- Statewide Billboards: Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- Radio Advertisements: Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- Verified Dispensary Toolkit: A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- New and Improved Verified Dispensary Locator: A map that individuals can use to find a dispensary and verify that the location is licensed. Verified Dispensary Locator
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | | |
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | |
| | \| \|
Having trouble viewing this email? View it as a Web page. | |
| | |
| For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
\| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. \|
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. |
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | |
| \| \|
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | |
| | | | | |
Having trouble viewing this email? View it as a Web page. | | For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. |
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- Statewide Billboards: Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- Radio Advertisements: Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- Verified Dispensary Toolkit: A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- New and Improved Verified Dispensary Locator: A map that individuals can use to find a dispensary and verify that the location is licensed. Verified Dispensary Locator
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | | |
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | | |
| | |
Having trouble viewing this email? View it as a Web page. | | | | | | | |
| | | | | | | | |
| For Immediate Release:
April 15, 2026
Media Contact:
Lisa Cox, Missouri Department of Health and Senior Services
Submit media inquiry
Verified Dispensary initiative expanded
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- **Statewide Billboards:** Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- **Radio Advertisements:** Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- **Verified Dispensary Toolkit:** A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- **New and Improved Verified Dispensary Locator:** A map that individuals can use to find a dispensary and verify that the location is licensed.
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. |
Previous Feb. 20, 2026 release: DHSS rolls out Verified Dispensary initiative | JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- Statewide Billboards: Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- Radio Advertisements: Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- Verified Dispensary Toolkit: A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- New and Improved Verified Dispensary Locator: A map that individuals can use to find a dispensary and verify that the location is licensed. Verified Dispensary Locator
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | | | | | | |
| JEFFERSON CITY, MO -- The Department of Health and Senior Services announces the expansion of the Verified Dispensary: We’re on the List initiative. The expansion provides a new suite of outreach tools designed to help Missourians confidently identify licensed cannabis dispensaries.
The initiative is extending its visibility through highway billboards, radio advertising, digital ads and a social media toolkit. These efforts aim to reinforce the importance of purchasing cannabis products only from state-verified dispensaries that meet Missouri’s safety and regulatory standards.
“We want Missouri’s cannabis patients and consumers to confidently recognize the Verified Dispensary symbol and make use of our interactive location map,” said Amy Moore, director of the Division of Cannabis Regulation. “Our public outreach has shown that many individuals are still unclear about what regulation means within the cannabis industry. This expanded outreach allows us to engage Missourians more effectively across a broad range of communication platforms.”
Key elements of the campaign expansion include:
- Statewide Billboards: Strategically placed along major travel corridors to increase recognition of the Verified Dispensary symbol and direct consumers to reliable information. Includes 218 locations.
- Radio Advertisements: Radio spots running across Missouri that highlight the benefits of purchasing from licensed dispensaries. In total, 85 radio stations will carry the message, reaching approximately 1.5 million Missourians and generating more than 5 million impressions statewide.
- Verified Dispensary Toolkit: A new downloadable resource for communities, organizations and dispensaries that includes videos and social graphics.
- New and Improved Verified Dispensary Locator: A map that individuals can use to find a dispensary and verify that the location is licensed. Verified Dispensary Locator
For more information about the Verified Dispensary initiative, visit Cannabis.Mo.Gov. To request access to the toolkit, contact Tara McKinney at tara.mckinney@health.mo.gov. | | | | | | | |
| | |
View this email as a webpage. https://content.govdelivery.com/accounts/MODHSS/bulletins/4131eea
Mission of the Missouri Department of Health and Senior Services (DHSS):
To promote health and safety through prevention, collaboration, education, innovation and response.
Health.Mo.Gov | | | | | | | |
| | | | | | | | |
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