USPTO Trademark Publication: LIVE HEALTHY, LIVE LONG

The United States Patent and Trademark Office (USPTO) has published the trademark application TM99504319, "LIVE HEALTHY, LIVE LONG," for a 30-day opposition period. This publication signifies that the trademark has passed initial examination and is now open for challenges from third parties who believe they may be harmed by its registration. The application covers consulting services in the field of mental health and wellness, aimed at personal happiness, and includes arranging online wellness workshops.

While this is a trademark publication and not a regulatory rule, it is relevant for businesses operating in the health and wellness consulting space. Companies offering similar services should be aware of this publication and consider whether they have grounds to oppose the trademark registration. The opposition period is critical for protecting existing brand rights and preventing potential market confusion. The filing date for this application was November 19, 2025, and the publication date for opposition was March 22, 2026.