ELIXIR 7 Intent to Use Trademark Application

The United States Patent and Trademark Office (USPTO) has recorded an Intent to Use trademark application, identified as TM99710772, for the mark 'ELIXIR 7'. The application was filed on March 20, 2026, and pertains to beauty consultation services, specifically in the selection and use of cosmetics, fragrances, beauty aids, personal care products, and bath, body, and beauty products.

This filing signifies the applicant's intent to use the mark in commerce for the specified services. While this is a trademark application and not a regulatory rule, it indicates a new market entrant or product line in the beauty and personal care sector. Compliance officers in this sector should be aware of new brand filings that may impact market competition or require review of existing product claims.