The United States Patent and Trademark Office (USPTO) has received an intent-to-use trademark application (TM99276445) for the mark BEAUTYRX. The application, filed on July 10, 2025, with an effective date of March 24, 2026, covers a range of electrically-powered devices for skin therapy. These include apparatus for applying light therapy and sonic vibrations, electronic light therapy devices, and medical infusion devices for administering skincare treatments.

This filing indicates a potential new market entrant or product line in the beauty and medical device sector. While this is a trademark application and not a regulatory rule, it signals a focus on devices that combine therapeutic and cosmetic applications. Companies operating in this space should be aware of new brand registrations that may impact market positioning and product naming conventions.