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Routine Notice Added Consultation

Woodsy Owl Symbol Commercial Use Licensing Information Collection Renewal

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Summary

The USDA Forest Service published a notice seeking public comments on the renewal of an approved information collection for commercial licensing of the Woodsy Owl symbol (OMB No. 0596-0164). The collection solicits information from businesses and nonprofits seeking to use the Woodsy Owl mascot and conservation slogans ('Give a Hoot, Don't Pollute' and 'Lend a Hand, Care for the Land') on merchandise and in media. Comments are due June 1, 2026.

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What changed

The Forest Service is requesting comments on extending and revising its existing information collection governing commercial use of the Woodsy Owl symbol under the Woodsy Owl-Smokey Bear Act of 1974 and 36 CFR Part 272. The collection covers licensing applications for replicating the symbol on merchandise (apparel, mugs, toys) and using it in commercial media (films, TV, publications). No new substantive requirements are being imposed—this is a procedural renewal under the Paperwork Reduction Act.

Applicants for Woodsy Owl licensing should continue using existing procedures to submit business information, product descriptions, and planned uses to the National Symbols Program Manager. No immediate action is required; the current collection remains valid through June 30, 2026. Those wishing to comment on the renewal must submit written comments by June 1, 2026 to iris.velez@usda.gov or the address listed.

What to do next

  1. Submit comments on the information collection renewal by June 1, 2026 if you have relevant input
  2. Continue existing licensing application processes for commercial Woodsy Owl use
  3. Monitor for any changes following the renewal decision

Archived snapshot

Mar 31, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

Content

ACTION:

Notice; request for comment.

SUMMARY:

In accordance with the Paperwork Reduction Act of 1995, the Forest Service (Agency) is seeking comments from all interested
individuals and organizations on the renewal of a currently approved information collection, Commercial Use of the Woodsy Owl Symbol.

DATES:

Comments must be received in writing on or before June 1, 2026 to be assured of consideration.

ADDRESSES:

Comments concerning this notice should be addressed to: USDA, Forest Service, Iris Velez, National Symbols Program Manager,
USDA Forest Service, National Symbols Cache, 402 SE 11th Street, Grand Rapids, MN 55744. Comments also may be submitted by
email to iris.velez@usda.gov.

Comments submitted in response to this notice may be made available to the public through relevant websites and upon request.
For this reason, please do not include in your comments information of a confidential nature, such as sensitive personal information
or proprietary information. If you send an email comment, your email address will be automatically captured and included as
part of the comment that is placed in the public docket and made available for public viewing. Please note that comments containing
any routine notice about the confidentiality of the communication will be treated as public comments that may be made available
to the public notwithstanding the inclusion of the routine notice.

The public may request that an electronic copy of the supporting documents for the information collection and/or any comments
received be sent via return email. Requests should be emailed to iris.velez@usda.gov The information collection request is posted online at https://www.regulations.gov/.

FOR FURTHER INFORMATION CONTACT:

Iris Velez, National Symbols Program Manager, 202-316-3969; iris.velez@usda.gov. Individuals who are deaf, hard of hearing, or have a speech disability may call 711 to reach the Telecommunications Relay
Service then provide the phone number of the person named as a point of contact for further information.

SUPPLEMENTARY INFORMATION:

Title: Commercial Use of the Woodsy Owl Symbol.

OMB Number: 0596-0164.

Expiration Date of Approval: June 30, 2026.

Type of Review: Extension with Revision of a currently approved information collection.

Abstract: The Woodsy Owl-Smoky Bear Act of 1974 established the Woodsy Owl symbol and slogan, authorizes the Secretary of Agriculture
to manage the use of the slogan and symbol, authorizes the licensing of the symbol for commercial use, and provides for continued
protection of the symbol. Part 272 of Title 36 of the Code of Federal Regulations authorizes the Chief of the Forest Service
to approve commercial use of the Woodsy Owl symbol and to collect royalty fees. Commercial use includes replicating Woodsy
Owl symbol or logo on items, such as tee shirts, mugs, pins, figurines, ornaments, stickers, and toys and using the image
and or slogan of the icon in motion pictures, documentaries, TV, magazine stories, books, magazines, and other for-profit
paper products.

Woodsy Owl is America's symbol for the conservation of the environment. The public service campaign slogans associated with
Woodsy Owl are “Give a Hoot, Don't Pollute” and “Lend a Hand, Care for the Land.” The mission statement of the Woodsy Owl's
conservation campaign is to help young children discover the natural world and join in life-long actions to care for that
world.

The USDA Forest Service National Symbols Program Manager will use the collected information to determine if the applicant
will receive a license or renewal of an existing license and the associated royalty fees. Information collected includes,
but is not limited to, tenure of business or non-profit organization, current or planned products, physical location, projected
sales volume, and marketing plans. Licensees submit quarterly reports, which include:

  1. A list of each item sold with the Woodsy Owl symbol.

  2. Projected sales of each item.

  3. Sales price of each item.

  4. Total sales subject to Forest Service royalty fee.

  5. Royalty fee is due based on sales quantity and price.

  6. Description and itemization of deductions (such as fees waived or previously paid as part of advance royalty payment).

  7. New total royalty fee the business or organization must pay after deductions.

  8. Running total amount of royalties accrued in that fiscal year; and

  9. Typed name and signature of the business or organizational employee certifying the truth of the report.

Data gathered in this information collection is not available from other sources.

Estimate of Annual Burden: 1 hour.

Type of Respondents: Individuals.

Estimated Annual Number of Respondents: 21.

Estimated Annual Number of Responses per Respondents: 4.

Estimated Total Annual Burden on Respondents: 20 hours.

Comment is Invited:

Comment is invited on (1) whether this collection of information is necessary for the stated purposes and the proper performance
of the functions of the Agency, including whether the information will have practical or scientific utility; (2) the accuracy
of the Agency's estimate of the burden of the collection of information, including the validity of the methodology and assumptions
used; (3) ways to enhance the quality, utility, and clarity of the information to be collected; and (4) ways to minimize the
burden of the collection of information on respondents, including the use of automated, electronic, mechanical, or other technological
collection techniques or other forms of information technology.

All comments received in response to this notice, including names and addresses when provided, will be a matter of public
record. Comments will be summarized and included in the submission request for Office of Management and Budget approval.

Lisa Northrop, Associate Deputy Chief State, Private, and Tribal Forestry, National Forest System. [FR Doc. 2026-06166 Filed 3-30-26; 8:45 am] BILLING CODE 3411-15-P

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CFR references

36 CFR Part 272

Named provisions

Commercial Use of the Woodsy Owl Symbol

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Last updated

Classification

Agency
USFS
Comment period closes
June 1st, 2026 (44 days)
Instrument
Notice
Legal weight
Non-binding
Stage
Consultation
Change scope
Minor
Document ID
OMB No. 0596-0164
Docket
FS_FRDOC_0001-4155

Who this affects

Applies to
Manufacturers Retailers Nonprofits
Industry sector
9211 Government & Public Administration
Activity scope
Symbol Licensing Commercial Use Permits Royalty Fee Processing
Threshold
Commercial entities and nonprofits seeking to license the Woodsy Owl symbol
Geographic scope
United States US

Taxonomy

Primary area
Environmental Protection
Operational domain
Compliance
Topics
Intellectual Property Government Licensing

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