Gibraltar Tourist Board Unveils New 'Gibraltar' Sign
Summary
The Gibraltar Tourist Board has unveiled the first official 'Gibraltar' sign at Campion Park to serve as a dedicated photo point for visitors and residents. This initiative aims to encourage social media sharing and promote Gibraltar as a visually striking destination, with further signs and a mobile version planned.
What changed
The Gibraltar Tourist Board, on behalf of the Ministry of Equality, Employment, Culture and Tourism, has installed the first official 'Gibraltar' sign at Campion Park. This initiative is designed to create a dedicated photo opportunity for visitors and residents, encouraging social media engagement and promoting Gibraltar as a tourist destination. The sign is part of wider public enhancement efforts and will be complemented by additional permanent signs and a mobile version.
While this is primarily a public relations and tourism marketing initiative with no direct regulatory obligations for businesses, regulated entities involved in tourism or hospitality may see an increase in visitor engagement and social media activity related to the sign. The public is encouraged to visit the sign and tag Visit Gibraltar on social media. Further installations are planned, including at the frontier and in other key locations.
What to do next
- Encourage visitors to use the new photo point and tag Visit Gibraltar on social media.
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- + Reset ## New 'Gibraltar' sign unveiled by GTB at Campion Park - 200/2026
March 23, 2026
The Gibraltar Tourist Board, on behalf of the Ministry of Equality, Employment, Culture and Tourism, has today unveiled Gibraltar’s first official ‘Gibraltar’ sign at Campion Park.
The installation creates a new dedicated photo point for visitors and residents alike, designed to encourage the sharing of experiences and showcase Gibraltar as a vibrant and visually striking destination.
Complementing wider public enhancements across Gibraltar, including improvements to roundabouts and the introduction of heritage and cultural features, the ‘Gibraltar’ sign has been created as a dedicated photo opportunity for visitors and residents to stop, engage and capture their experience. It is the first installation of its kind, with further permanent signs to follow in key locations, including at the frontier once infrastructure works are complete.
A mobile ‘Gibraltar’ sign will also be launched this summer, travelling to events and high-footfall locations to provide further opportunities for the public to engage with the installation and capture memorable moments.
Members of the public are invited to visit the sign at Campion Park and tag Visit Gibraltar on social media.
Minister for Tourism, The Hon. Christian Santos GMD MP said: “This new Gibraltar sign is about creating moments that people want to capture and share. It’s a simple but impactful way of showcasing our destination through the eyes of those who experience it. As we continue to enhance our tourism offering, initiatives like this help bring Gibraltar’s identity to life in a modern and engaging way."
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