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Apple and Google App Store Rules - Call for Evidence

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Summary

The Competition and Markets Authority (CMA) has issued an open call for evidence regarding recent developments in Apple and Google's app store rules across multiple jurisdictions. Both Apple and Google hold strategic market status in the UK for mobile platforms. The CMA is seeking stakeholder views on changes these companies have made or propose to make to their app store rules. Comments must be submitted by 5pm on 22 April 2026.

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What changed

The CMA is conducting a consultation on recent changes to Apple and Google's app store rules. Both companies have been designated with strategic market status in the UK for their respective mobile platforms. The call for evidence seeks views on how app store rule changes made in various jurisdictions, including the UK, affect competition and consumers. The CMA's Digital Markets Unit oversees this work under the UK's digital markets competition regime.

Technology companies operating in the mobile app ecosystem, app developers, and other stakeholders with relevant evidence should prepare and submit responses by 5pm on 22 April 2026. This consultation could inform future enforcement actions or new regulatory requirements under the UK's strategic market status framework for dominant digital platforms.

What to do next

  1. Submit evidence to the CMA regarding Apple and Google app store rule changes
  2. Identify any impacts on competition, pricing, or consumer access in the UK market
  3. Prepare responses addressing strategic market status implications

Archived snapshot

Apr 2, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

Open call for evidence

Recent developments in relation to Apple’s and Google’s app store rules

From: Competition and Markets Authority Published 1 April 2026 Get emails about this page

Summary

The Competition and Markets Authority (CMA) is seeking views on recent developments in relation to Apple’s and Google’s app store rules.

This call for evidence closes at
**
5pm on 22 April 2026
**

Call for evidence description

Apple and Google are designated as having strategic market status in the provision of their respective mobile platforms.

We are now seeking views on changes that Apple and/or Google have made (or propose to make) in relation to their app store rules in a number of jurisdictions, including the UK.

Find out more about our work across mobile platforms.

Documents

Call for evidence

PDF, 202 KB, 9 pages

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Updates to this page

Published 1 April 2026

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Related content

Named provisions

Strategic Market Status Mobile Platform Rules Digital Markets Unit

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Last updated

Classification

Agency
CMA
Published
April 1st, 2026
Comment period closes
April 22nd, 2026 (5 days)
Instrument
Consultation
Legal weight
Non-binding
Stage
Consultation
Change scope
Substantive

Who this affects

Applies to
Technology companies Consumers Investors
Industry sector
5112 Software & Technology 4541 E-Commerce
Activity scope
App Distribution Digital Platform Competition Mobile Commerce
Threshold
Apple and Google designated with strategic market status for mobile platforms
Geographic scope
United Kingdom GB

Taxonomy

Primary area
Antitrust & Competition
Operational domain
Compliance
Topics
Consumer Protection Data Privacy

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