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Maryland Regulates Massage Therapy Advertising Under Health Occupations

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Summary

Maryland Governor signed SB492 into law on April 14, 2026. The bill prohibits licensed massage therapists, registered massage practitioners, and third parties directed by them from placing, publishing, or distributing certain advertisements. It also requires that any advertisement listing a massage therapist or practitioner's name must display a name consistent with their Board-issued license or registration.

What changed

SB492 prohibits licensed massage therapists, registered massage practitioners, and third parties directed by them from placing, publishing, or distributing certain advertisements. The law also requires that any advertisement listing a practitioner's name display a name consistent with their Board-issued license or registration. Massage therapy businesses and practitioners in Maryland should review current and planned advertising to ensure compliance with the name consistency requirement and avoid prohibited advertisement practices.

Affected parties include licensed massage therapists, registered massage practitioners, and third parties who advertise massage therapy services in Maryland. Compliance will require updating advertising materials to ensure practitioner names match Board-issued credentials exactly.

What to do next

  1. Licensed massage therapists and registered massage practitioners should review advertising practices for compliance with the new requirements
  2. Advertisements listing practitioner names must display names consistent with Board-issued licenses or registrations

Archived snapshot

Apr 15, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

ChangeBridge / Maryland / SB492 Signed by Governor SB492 Senate Bill Signed by Governor 2026-04-14

Health Occupations - Massage Therapy - Advertising

Prohibiting licensed massage therapists, registered massage practitioners, and third parties directed by licensed massage therapists or registered massage practitioners from placing, publishing, or distributing certain advertisements; and requiring that if an advertisement for massage therapy lists the name of a licensed massage therapist or a registered massage practitioner, the name displayed on the advertisement must be consistent with the name of the individual that is on the Board issued license or registration.

Bill Details

State Maryland

Session 2026 Regular Session

Chamber Senate

Official Source mgaleg.maryland.gov/mgawebsite/Legislation...

LegiScan View on LegiScan

Sponsors

Pamela Beidle (Sen - D)

Action History

2026-04-14 S Approved by the Governor - Chapter 22 2026-04-03 S Returned Passed 2026-04-02 H Third Reading Passed (133-0) 2026-04-01 H Favorable Adopted Second Reading Passed 2026-04-01 H Favorable Report by Health 2026-03-17 H Hearing 3/25 at 1:00 p.m. 2026-03-13 H Referred Health 2026-03-12 S Third Reading Passed (45-0) 2026-03-10 S Second Reading Passed with Amendments 2026-03-10 S Favorable with Amendments {563429/1 Adopted 2026-03-09 S Favorable with Amendments Report by Finance 2026-02-09 S Hearing 2/24 at 1:00 p.m. 2026-02-09 S Hearing canceled 2026-02-03 S Hearing 2/17 at 1:00 p.m. 2026-02-02 S First Reading Finance

Votes

2026-03-12 Third Reading Passed Yea: 45 Nay: 0 2026-04-02 Third Reading Passed Yea: 133 Nay: 0

Committee Referrals

2026-02-02 S Finance 2026-03-13 H Health

Amendments

2026-03-10 Favorable with Amendments 563429/1 Adopted Adopted

Bill Text Versions

2026-02-03 Introduced 2026-03-10 Engrossed

Subjects

Health Occupations Advertising complaints internet Licenses Massage Names Rules and Regulations Signs and Billboards Time Legislative data powered by LegiScan (CC BY 4.0)

Named provisions

Health Occupations - Massage Therapy - Advertising

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Last updated

Classification

Agency
MDGA
Published
April 14th, 2026
Instrument
Rule
Legal weight
Binding
Stage
Final
Change scope
Minor
Document ID
SB492

Who this affects

Applies to
Healthcare providers Consumers
Industry sector
6211 Healthcare Providers
Activity scope
Healthcare advertising Professional licensing compliance
Geographic scope
US-MD US-MD

Taxonomy

Primary area
Healthcare
Operational domain
Compliance
Topics
Consumer Protection

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