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Priority review Enforcement Amended Final

New Mexico DOJ Reminds Consumers to Submit Claims in Santa Fe Spa Case

Favicon for www.nmag.gov AG: New Mexico Press Releases
Filed November 12th, 2025
Detected March 18th, 2026
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Summary

The New Mexico Department of Justice is reminding consumers affected by the Santa Fe Spa Center case to submit claims for settlement funds. The settlement includes $350,000 to be returned to consumers, with claims due by February 10, 2026.

What changed

The New Mexico Department of Justice (NMDOJ) has issued a media alert reminding consumers to submit claims for settlement funds related to the Santa Fe Spa Center (Voupre Spa) case. The settlement, executed in August, allocates $350,000 to compensate consumers who lost money due to the business's alleged aggressive and deceptive practices, which included charging prices significantly higher than verbally agreed upon. The case involved violations of the Unfair Practices Act.

Consumers who believe they were affected by Voupre Spa's practices must submit their claims to the NMDOJ by February 10, 2026, to be eligible for a portion of the settlement fund. The NMDOJ has provided a specific online portal for claim submissions. Failure to submit a claim by the deadline will result in forfeiture of entitlement to settlement funds.

What to do next

  1. Consumers affected by Santa Fe Spa Center (Voupre Spa) practices should visit the provided NMDOJ link to submit claims.
  2. Ensure all claims are submitted by the February 10, 2026 deadline.

Penalties

$350,000 settlement fund for consumers

Source document (simplified)

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MEDIA ALERT: New Mexico Department of Justice Reminds Consumers to Submit Claims in Santa Fe Plaza Spa Case

  • November 12, 2025

Albuquerque, NM — The New Mexico Department of Justice (NMDOJ) and its Consumer Protection Bureau is reminding consumers who may have been affected by the Santa Fe Spa Center (also known as Voupre Spa or SHM Group 2019, Inc.) case to file any outstanding claims for settlement fund entitlement with the NMDOJ as soon as possible.

The settlement, executed by the NMDOJ and signed by Voupre Spa owners in August, includes $350,000 to return to those who lost money to the business. As stipulated in the agreement, claims must be submitted prior to February 10, 2026.

To submit a claim, visit: https://nmdoj.gov/get-help/santa-fe-spa-claims/

Voupre Spa and its owners were accused in 2024 of violating the Unfair Practices Act (UPA) accusing the business of using aggressive and deceptive business practices to lure individuals into the store – often charging customers double or triple verbally agreed-upon prices.

More on the Voupre Spa settlement here: https://nmdoj.gov/press-release/attorney-general-raul-torrez-secures-350000-settlement-in-santa-fe-plaza-spa-case/

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Source

Analysis generated by AI. Source diff and links are from the original.

Classification

Agency
GP
Filed
November 12th, 2025
Compliance deadline
February 10th, 2026 (36 days ago)
Instrument
Enforcement
Legal weight
Binding
Stage
Final
Change scope
Substantive

Who this affects

Applies to
Consumers
Geographic scope
State (New Mexico)

Taxonomy

Primary area
Consumer Protection
Operational domain
Compliance
Topics
Unfair Practices Act Settlements

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