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UKIPO Rejects Honor of Kings Trademark Challenge, 24 April 2026

Favicon for www.ipo.gov.uk UK IPO Trade Mark Decisions 2026
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Summary

UKIPO issued decision O/0344/26 on 24 April 2026 regarding a trademark challenge against HONOR OF KINGS (Figurative) and HONOR OF KINGS marks across Classes 09, 41, and 42. The decision was rendered by Hearing Officer Ms S Wilson, with grounds cited under Sections 5(1), 5(2), 5(3), and 5(4) of UK trademark law. Parties seeking to understand the outcome of this specific trademark challenge proceeding should consult the full decision.

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GovPing monitors UK IPO Trade Mark Decisions 2026 for new courts & legal regulatory changes. Every update since tracking began is archived, classified, and available as free RSS or email alerts — 70 changes logged to date.

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What changed

UKIPO issued a trademark decision (O/0344/26) concerning a challenge against the HONOR OF KINGS trademark in Classes 09, 41, and 42. The decision addressed grounds under Sections 5(1), 5(2), 5(3), and 5(4) of UK trademark law, covering issues including composite word marks, conceptual distinctions, dilution cases, and passing off.

Affected parties involved in trademark disputes or brand protection matters in the UK should note this decision as a reference point for understanding how UKIPO evaluates trademark challenges involving reputation and conceptual distinctions under UK trademark law.

Archived snapshot

Apr 25, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

BL Number O/0344/26 Decision date 24 April 2026 Hearing Officer Ms S Wilson Mark HONOR OF KINGS (Figurative), HONOR OF KINGS Classes 09, 41, 42 Grounds

  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word marks
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word and device marks
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Conceptual distinctions
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Link
  • Section 5(4) Earlier Rights - Passing off (Issues arising from Registry proceedings) Return to Trade mark decisions search
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Last updated

Classification

Agency
UKIPO
Published
April 24th, 2026
Instrument
Rule
Branch
Executive
Legal weight
Binding
Stage
Final
Change scope
Minor

Who this affects

Applies to
Legal professionals Investors
Industry sector
9211 Government & Public Administration
Activity scope
Trademark registration Brand protection IP enforcement
Geographic scope
United Kingdom GB

Taxonomy

Primary area
Intellectual Property
Operational domain
Legal
Topics
Consumer Protection International Trade

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