LAVIUS Opposition - Trademark Infringement

The TTAB issued a binding decision sustaining the opposition against Homesvent Company Limited's LAVIUS trademark application. Plaintiff Gürok Turizm Ve Madencilik Anonim Sirketi successfully demonstrated likelihood of confusion or other grounds sufficient to block registration of the LAVIUS mark. The opposition was filed on November 10, 2025, and the decision was issued on March 30, 2026.

For trademark applicants and practitioners, this decision signals that the TTAB will actively scrutinize trademark applications and sustain oppositions when sufficient grounds exist. Companies seeking trademark registration should conduct comprehensive clearance searches and be prepared to defend against opposition proceedings. Defendants in TTAB proceedings should ensure their evidence and arguments are robust before the Board issues its final determination.