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Golden v. NBCUniversal Media, LLC - VPPA Claim Dismissed

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Summary

The Second Circuit affirmed dismissal of Sherhonda Golden's Video Privacy Protection Act claim against NBCUniversal Media, LLC, holding that information transmitted to Facebook through a tracking pixel on Today.com did not constitute "personally identifiable information" under VPPA. The court applied its prior ruling in Solomon v. Flipps Media, Inc., finding that an ordinary person could not identify a user's video-watching habits from a URL combined with a Facebook identification number with little or no extra effort. Golden argued that intervening Supreme Court precedent overruled Solomon, but the court rejected this argument.

Why this matters

Video platform operators using Facebook Pixel or similar third-party tracking code on pages displaying video content should review whether their implementation could be characterized differently under the VPPA's "ordinary person" test. While the Second Circuit has now twice rejected VPPA claims based on URL-plus-ID disclosures, the analysis remains highly fact-specific—particularly regarding what information the URL contains and whether additional context could make identification easier for an ordinary person. Companies that have not previously assessed VPPA exposure from their web analytics should consider doing so, especially for sites with authenticated users or integrated social features.

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What changed

The Second Circuit affirmed the district court's dismissal of Golden's VPPA claim, applying the "ordinary person" test articulated in Solomon v. Flipps Media: personally identifiable information under VPPA encompasses what an ordinary person could identify as video-watching habits, not what a sophisticated technology company could deduce. The court concluded that transmitting a URL indicating video content watched plus a unique Facebook profile ID did not meet this standard because an ordinary person could not, with little or no extra effort, identify a user's video-watching habits from that code.

Platform operators using similar tracking pixels on video or news websites face strengthened defenses against VPPA claims in the Second Circuit following this ruling. Companies should continue assessing their data-sharing practices under VPPA, as the ordinary person analysis remains fact-specific and may produce different outcomes depending on the tracking mechanism employed.

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Apr 24, 2026

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April 23, 2026 Get Citation Alerts Download PDF Add Note

Golden v. NBCUniversal Media

Court of Appeals for the Second Circuit

Combined Opinion

25-2226
Golden v. NBCUniversal Media

UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT

SUMMARY ORDER

RULINGS BY SUMMARY ORDER DO NOT HAVE PRECEDENTIAL EFFECT. CITATION
TO A SUMMARY ORDER FILED ON OR AFTER JANUARY 1, 2007, IS PERMITTED AND
IS GOVERNED BY FEDERAL RULE OF APPELLATE PROCEDURE 32.1 AND THIS
COURT’S LOCAL RULE 32.1.1. WHEN CITING A SUMMARY ORDER IN A DOCUMENT
FILED WITH THIS COURT, A PARTY MUST CITE EITHER THE FEDERAL APPENDIX OR
AN ELECTRONIC DATABASE (WITH THE NOTATION “SUMMARY ORDER”). A PARTY
CITING TO A SUMMARY ORDER MUST SERVE A COPY OF IT ON ANY PARTY NOT
REPRESENTED BY COUNSEL.

At a stated term of The United States Court of Appeals for the Second
Circuit, held at the Thurgood Marshall United States Courthouse, 40 Foley
Square, in the City of New York, on the 23rd day of April, two thousand twenty-
six.

PRESENT:
SUSAN L. CARNEY,
BETH ROBINSON,
MYRNA PÉREZ,
Circuit Judges.


SHERHONDA GOLDEN, Individually and on behalf
of all others similarly situated,

Plaintiff-Appellant,

v. No. 25-2226

NBCUNIVERSAL MEDIA, LLC,

Defendant-Appellee.


FOR PLAINTIFF-APPELLANT: JOSHUA HAMMACK (Michael L.
Murphy, on the brief), Bailey &
Glasser, LLP, Washington, D.C.

FOR DEFENDANT-APPELLEE: BENJAMIN THOMASSEN (Jeffrey
Landis, on the brief), ZwillGen PLLC,
Washington, D.C.

Appeal from a judgment of the United States District Court for the Southern

District of New York (Engelmayer, Judge).

UPON DUE CONSIDERATION WHEREOF, IT IS HEREBY ORDERED,

ADJUDGED, AND DECREED that the judgment entered on September 3, 2025,

is AFFIRMED.

Plaintiff-Appellant Sherhonda Golden appeals the judgment of the district

court that dismissed her Fourth Amended Complaint against Defendant-Appellee

NBCUniversal Media, LLC (“NBC”). Golden alleged that NBC violated the Video

Privacy Protection Act (“VPPA”), 18 U.S.C. § 2710, by sharing personally

identifiable information about her video-watching activity with third parties

without her consent. In particular, she alleges that in its website, Today.com, NBC

embedded a “Facebook Pixel” that caused a tracking code reflecting her unique

Facebook identification number along with the specific videos she had watched to

be transmitted to Facebook. The district court granted NBC’s motion to dismiss

2
on the basis of this Court’s decision in Solomon v. Flipps Media, Inc., 136 F.4th 41 (2d

Cir. 2025), cert. denied, 146 S.Ct. 885 (Dec. 8, 2025), which held that factually similar

allegations failed to state a VPPA claim. See Golden v. NBCUniversal Media, LLC,

No. 22-cv-9858, 2025 WL 2530689, at *5–7 (S.D.N.Y. Sep. 3, 2025). 1 We assume the

parties’ familiarity with the underlying facts, procedural history, and issues on

appeal, to which we refer only as necessary to explain our decision.

“We review the grant of a motion to dismiss under Rule 12(b)(6) without

deference to the district court’s reasoning.” Marcus & Cinelli, LLP v. Aspen

American Insurance Co., 158 F.4th 333, 340 (2d Cir. 2025). 2 “If, accepting all factual

allegations in the complaint as true and drawing all reasonable inferences in favor

of the plaintiff, the complaint fails to plausibly state a claim, then dismissal under

Rule 12(b)(6) is warranted.” Id.

Under the VPPA, “[a] video tape service provider who knowingly discloses,

to any person, personally identifiable information concerning any consumer of

such provider shall be liable to the aggrieved person.” 18 U.S.C. § 2710 (b)(1).

1Golden also brought a state law claim for unjust enrichment premised on the same facts. The
district court dismissed the unjust enrichment claim as duplicative of Golden’s VPPA claim. See
Golden, 2025 WL 2530689, at *8. Golden does not challenge this ruling on appeal.

2In quotations from caselaw, this summary order omits all internal quotation marks, footnotes,
and citations, and accepts all alterations, unless otherwise noted.

3
“Personally identifiable information” is defined in the VPPA to include

“information which identifies a person as having requested or obtained specific

video materials or services from a video tape service provider.” Id. § 2710(a)(3).

In Solomon, this Court recently considered for the first time whether the

information disclosed to Facebook through the Facebook Pixel constitutes

“personally identifiable information” for purposes of the VPPA. 136 F.4th at 47–

  1. Based on the text and context provided by other provisions of the statute, and

fortified by the legislative history and guidance from other Circuits’ decisions, we

determined that “personally identifiable information” “encompasses information

that would allow an ordinary person to identify a consumer’s video-watching

habits, but not information that only a sophisticated technology company could

use to do so.” Id. at 52. We concluded that this ordinary person test best aligns

with the statute’s text and purpose because it ties liability to what the disclosing

party “knowingly discloses,” 18 U.S.C. § 2710 (b), and not to what a technologically

savvy third party may do with that information. See Solomon, 36 F.4th at 52.

Applying that test, we concluded that the information transmitted to

Facebook by the Facebook Pixel tracking code, containing both a URL conveying

information on video content watched by a user and a unique ID number tied to

4
that user’s Facebook profile, was not personally identifiable information. See id. at

54–55. We reasoned that an ordinary person could not, “with little or no extra

effort,” identify a user’s video watching habits on the basis of the code conveyed

to Facebook. Id. at 54.

The district court here rightly determined that Solomon compels dismissal of

Golden’s claims, which are based on substantially the same allegations as in

Solomon.

Golden does not dispute that Solomon is dispositive. Rather, she argues that

Solomon is no longer good law in light of intervening Supreme Court precedent.

In particular, she cites a series of recent decisions that she contends compel a

different analysis: Ames v. Ohio Department of Youth Services, 605 U.S. 303 (2025),

CC/Devas (Mauritius) Ltd. v. Antrix Corp., 605 U.S. 223 (2025) and A. J. T. ex rel. A.

T. v. Osseo Area Schools, Independent School District No. 279, 605 U.S. 335 (2025). 3

A prior decision of this Court is “binding authority from which we cannot

deviate, unless and until it is overruled either by an en banc panel of our Court or

3In addition, in a March 30, 2026 letter submitted to the Court under Fed. R. App. P. 28(j), Golden
identified a fourth case that she claims supports her argument: Rico v. United States, 607 U.S. ---,
146 S. Ct. 947 (2026). There, the Supreme Court held that the Sentencing Reform Act does not
authorize a rule adopted by the Ninth Circuit automatically extending a defendant’s period of
supervised release if the defendant violates the conditions of her supervision by absconding. Id.
at 952–53. Nothing in that case alters our analysis.

5
by the Supreme Court.” Gilead Community. Services, Inc. v. Town of Cromwell, 112

F.4th 93, 100 (2d Cir. 2024). A narrow exception to that principle applies when “an

intervening Supreme Court decision casts doubt on the prior ruling—that is,

where the Supreme Court’s conclusion in a particular case broke the link on which

we premised our prior decision.” Id. That exception applies only if there is a

“conflict, incompatibility, or inconsistency between this Circuit’s precedent and

the intervening Supreme Court decision,” and we “resort to this exception

cautiously,” as “less-than-stringent application of the standards for overruling

prior decisions not only calls into question a panel’s respect for its predecessors

but also increases uncertainty in the law by revisiting precedent without cause.”

Id.

None of the Supreme Court decisions Golden cites creates a “conflict,

incompatibility, or inconsistency” with Solomon. Id. In each case, the Supreme

Court concluded that, in applying a statute, the Court of Appeals had adopted

requirements that went beyond what the statutory text required or allowed. In

Ames, the Court held that Title VII does not make or allow for any distinction

between discrimination claims brought by majority-group plaintiffs and those

brought by minority-group plaintiffs. 605 U.S. at 309–311. In CC/Devas, the Court

6
rejected the Ninth Circuit’s imposition of a minimum contacts requirement on top

of the two enumerated requirements for personal jurisdiction in the Foreign

Sovereign Immunities Act. 605 U.S. at 232–36. And in A. J. T., contrary to the

Eighth Circuit’s view, the Court concluded that nothing in the text of the

Americans with Disability Act or the Rehabilitation Act requires that

discrimination claims based on educational services be subject to a distinct, more

demanding analysis than disability discrimination claims brought in other

contexts. 605 U.S. at 344–49.

Far from announcing new rules that conflict with this Court’s decision in

Solomon, these cases simply apply longstanding principles that a statute’s text is

the lodestar for its interpretation, and other considerations may not be used to

reach an interpretation at odds with the statutory text. That is exactly the approach

taken by Solomon. Thus, Golden has not demonstrated that the decisions she cites

warrant this panel taking the extraordinary step of seeking to overrule our

precedent, regardless of any disagreement Golden may have with the merits of

our prior decision. See Gilead, 112 F.4th at 100 (holding that overruling precedent

was unwarranted where none of the cited Supreme Court decisions addressed the

statute at issue, and the decisions counseled “that we must interpret individual

7
statutes on the basis of their particular text, structure, and history, and caution[ed]

against unreflective application of rules from one statute to another”). Indeed, the

panel could not do so absent agreement by a majority of the active judges of this

Court that the narrow exception discussed above applies. See U.S. v. Peguero, 34

F.4th 143, 158 n.9 (2d Cir. 2022) (“[A] three-judge panel may overrule Circuit

precedent if it first follows a mini-en banc procedure—i.e., if the panel circulates its

opinion among all active judges and receives no objections to its filing.”).

Because Golden’s factual allegations are materially indistinguishable from

the claims we decided in Solomon, and because Solomon is binding precedent in

this Circuit, the district court properly dismissed her claims.


For the above reasons, the judgment is AFFIRMED.

FOR THE COURT:
Catherine O’Hagan Wolfe, Clerk of Court

8

Named provisions

VPPA Personally Identifiable Information Definition

Citations

18 U.S.C. § 2710 statute governing VPPA claims and PII definition

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Last updated

Classification

Agency
2nd Circuit
Filed
April 23rd, 2026
Instrument
Enforcement
Branch
Judicial
Legal weight
Binding
Stage
Final
Change scope
Substantive
Document ID
136 F.4th 41
Docket
25-2226

Who this affects

Applies to
Technology companies Retailers
Industry sector
5112 Software & Technology
Activity scope
Privacy litigation defense Digital tracking pixels
Geographic scope
United States US

Taxonomy

Primary area
Data Privacy
Operational domain
Legal
Topics
Data Privacy Consumer Protection

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