PURE LOKA Cancellation Proceeding Filed
Summary
The USPTO's Trademark Trial and Appeal Board (TTAB) has filed a new cancellation proceeding, TTAB92091199, concerning the mark PURE LOKA. The proceeding was initiated by We Are Loka Limited against Crystal McClendon.
What changed
The USPTO's Trademark Trial and Appeal Board (TTAB) has initiated a new cancellation proceeding, identified as TTAB92091199, concerning the trademark PURE LOKA. The filing date for this proceeding was March 20, 2026. The plaintiff is We Are Loka Limited, and the defendant is Crystal McClendon. This action represents the formal commencement of a legal challenge to the registration or use of the PURE LOKA mark.
This filing signifies the start of a formal TTAB proceeding. Legal professionals representing either party will need to engage with the TTAB process, which may involve discovery, motions, and potentially a final decision. Compliance officers should note that this is an active legal dispute that could impact trademark rights and business operations related to the PURE LOKA mark. No specific compliance deadlines or penalties are mentioned in this initial filing.
What to do next
- Review the PURE LOKA cancellation proceeding (TTAB92091199) if involved with the mark.
- Consult with legal counsel regarding potential implications for trademark strategy.
Source document (simplified)
Cancellation: PURE LOKA
Cancellation TTAB92091199-20260320 Kind: CAN Mar 20, 2026
Abstract
FILED AND FEE
Plaintiff: We Are Loka Limited
Defendant: McClendon, Crystal
Mark at issue: PURE LOKA
Filing Date
2026-03-20
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