Price Gouging Prohibited During Tropical Storm Sinlaku Emergency
Summary
Guam Attorney General Douglas Moylan issued a consumer protection advisory on April 10, 2026, reminding merchants, landlords, and fuel providers that price gouging is prohibited under 5 GCA § 32201(c)(21) as Tropical Storm Sinlaku approaches the island. Once Condition of Readiness (COR) 1, 2, or 3 is declared, wholesale and retail prices freeze at pre-emergency levels until 72 hours after Guam returns to COR 4. Violators face penalties of three times gross profits for overcharged goods and five times overcharges for services or rentals, plus court injunctions.
“It shall be an unfair trade practice for any merchant or landlord to increase the price of any goods, services, or dwelling rentals on the basis of shortage anticipated or caused by any disaster.”
Guam retailers, fuel providers, and landlords with inventory or rental units on-island should audit current pricing against pre-emergency levels now — before COR is declared. Once COR 1, 2, or 3 is declared, the price freeze takes effect immediately and applies retroactively to the day before the emergency, with no grace period. The AG's office is actively soliciting public complaints at www.guamattorneygeneral.org, making enforcement likely for documented overcharges.
What changed
The Guam Attorney General issued a consumer protection advisory on April 10, 2026, restating the price gouging prohibition under 5 GCA § 32201(c)(21) in advance of Tropical Storm Sinlaku. The advisory clarifies that merchants and landlords may not increase prices due to shortages anticipated or caused by the storm. Price freezes take effect upon declaration of Condition of Readiness 1, 2, or 3, or upon a state of emergency declaration, and remain in effect until 72 hours after Guam returns to COR 4. The advisory explicitly notes that the freeze applies only to increases — merchants remain free to lower prices at any time.
Affected parties — including retailers, fuel providers, landlords, and merchants of essential goods — should ensure their pricing practices comply with Guam's price gouging statute immediately. The AG has indicated aggressive enforcement will follow, including court injunctions and treble/fivefold penalty actions. Merchants who import goods by sea may add incremental air freight costs and overtime labor costs for services, but may not otherwise increase prices. Residents are encouraged to document and report suspected violations to the AG's office.
Penalties
Three (3) times the gross profits on overcharged goods; five (5) times the amount of overcharges for services or rentals
Archived snapshot
Apr 20, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
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Office of the Attorney General
Douglas B. Moylan · Attorney General of Guam
590 S. Marine Corps. Drive · ITC Bldg., Ste. 902 · Tamuning, Guam 96913 · USA
671-475-3324 · 671-475-4703 (fax) · dbmoylan@oagguam.org · www.oagguam.org
“Guam’s Toughest Law Enforcers”
Release from the Eagle’s Nest:
Price Gouging Prohibited w/ COR 2
(Monday, April 10, 2026)
With Tropical Storm Sinlaku currently positioned east of Guam and currently forecast to
approach the Island as a Category 2 to 4 typhoon, Attorney General Douglas Moylan reminds
and cautions merchants, landlords and fuel providers: NO price gouging will be tolerated. As
Guam prepares for possible severe weather, the law is clear. Merchants cannot raise prices in
anticipation of a disaster. THIS RESTRICTION DOES NOT PREVENT MERCHANTS, LIKE
GAS STATIONS (FUEL PROVIDERS), FROM LOWERING PRICES. Once a Condition of
Readiness is declared, Guam law freezes wholesale and retail prices at pre-emergency levels.
Pursuant to 5 GCA § 32201(c)(21), the AG reminds the business community:
Price Gouging is Prohibited. Merchants and landlords may not increase prices
due to anticipated shortages caused by a storm or typhoon.
Price Freeze Upon COR Declaration. Once COR 1, 2, or 3 is declared,
wholesale and retail prices are frozen and remain frozen until seventy-two (72) hours
after Guam returns to COR 4. This freeze applies to gasoline, diesel, propane, and all
essential goods.
Violators face three (3) times the gross profits on overcharged goods; five (5) times the
amount of overcharges for services or rentals; Court injunctions and enforcement actions by the
AG. Attorney General Moylan reminds the public, “When a storm approaches Guam, our people
prepare, they cannot to be exploited. The law freezes prices. Businesses that try to raise
prices during this emergency will face aggressive enforcement. We will protect our Client, We
the People.” The freeze applies only to increases, “Fuel companies and merchants are free to
lower prices at any time, especially with the volatility from the Iran War. If costs drop, prices
should drop. What the law prohibits is raising prices on families preparing for a typhoon.” The
AG is accepting complaints suspected price gouging or fixing on our website
www.guamattorneygeneral.org. Residents are encouraged to document price changes and
report violations immediately. We urge our businesses to act to help our community as good
businesses do and as made up of residents themselves.
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5 GCA GOVERNMENT OPERATIONS
CH. 32 TRADE PRACTICES AND CONSUMER PROTECTION
31
such failure to disclose such information was intended to
induce the consumer into a transaction into which the
consumer would not have entered had the information been
disclosed. A merchant of vehicles shall reveal to a consumer
in writing prior to sale all previous damage to a vehicle and
known to the merchant and all repair work done on a vehicle
by the merchant or at the merchant’s instruction prior to
signing a contract of sale or selling a vehicle, and revealing
any used parts which were used in the repairs; or
(18) Charging consumers different prices for the same
goods or services on account of the race, ethnic origin, color,
creed, sex, sexual preference, handicap or age of the
consumers; provided however, that nothing in this subsection
shall prevent a merchant from giving discounts to local
residents.
(19) Violating subparagraphs (f) (marking of outdated
food, etc), (g) (damaged consumer products), (h) (marking of
water-added products), (i) (sale of cans of rusty food), or (j)
all of § 40120, Title 10, Guam Code Annotated;
(20) Violating Regulation Z of the United States Federal
Reserve Board in the financing of the sale of goods or
services; or
(21) Price gouging in time of disaster prohibited.
(A) It shall be an unfair trade practice for any
merchant or landlord to increase the price of any goods,
services, or dwelling rentals on the basis of shortage
anticipated or caused by any disaster. A merchant may
add to the normal sales price of goods normally
imported by sea incremental freight costs caused as a
result of air freight actually incurred, and may pass on
to customers actual overtime labor costs for services in
addition to regular charges.
(B) After a disaster in which there is serious damage
to five hundred (500) or more of the permanent
residential units on the island caused by the disaster,
after a typhoon bringing sustained winds to Guam of
100 miles per hour or more, or after an earthquake that
COL10/29/2021
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5 GCA GOVERNMENT OPERATIONS
CH. 32 TRADE PRACTICES AND CONSUMER PROTECTION
32
affects Guam with a reading on Guam greater than 7.0
on the Richter Scale, the Governor may, by executive
order, freeze residential rents to levels in effect the day
before the disaster, for up to 120 days from the date of
the disaster, which freeze may not be thereafter
extended.
(C) If Condition of Readiness 1, 2 or 3, or an
equivalent condition is declared, or if I Maga'hågan or
Maga'låhen Guåhan declares that a state of emergency
exists requiring emergency assistance, or after a disaster
which damages two hundred (200) or more of the
permanent residential units on the island, or after a
typhoon brings sustained winds to Guam of one hundred
(100) miles per hour or more, or after an earthquake with
a reading on Guam greater than 7.0 on the Richter Scale,
I Magaʹhåga or Maga'låhi may, by Executive Order,
freeze mark-ups and prices on designated goods and
services which he or she finds to be in short supply or in
danger of being in short supply as a result of the disaster
to markups and prices in effect the day before the
disaster, for up to thirty (30) days after the disaster. Said
freeze shall not be extended. A merchant may add to the
normal sales prices of the goods the increased import
cost of the goods, for all goods normally imported by
sea, and incremental freight costs caused as a result of
air freight actually incurred.
(D) Merchants and landlords violating this
subsection (21) shall be subject to the same damages,
penal ties and other liabilities provided in this chapter
and for damages equal to three (3) times the amounts of
all gross profits on overcharged goods or five (5) times
the amount of overcharges for services or rentals, in
addition to all other damages and remedies allowed by
law or equity, and may be temporarily and permanently
restrained and enjoined from further violation without
the applicant therefor being required to post bond.
(E) The price on all wholesale and retail goods shall
be frozen whenever I Maga’lahen Guåhan declares
COL10/29/2021
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