The TTAB sustained Opposition No. 91303345 filed by Perbelle Cosmetics Global Ltd. against Hangzhou Taien E-commerce Co., Ltd., preventing the applicant from registering the PERBELLE mark. The case was filed on November 25, 2025, and the Board issued its sustaining decision on April 6, 2026. Perbelle Cosmetics prevailed on likelihood of confusion grounds regarding its prior trademark rights.

For the defendant, this decision means they cannot proceed with registration of the PERBELLE mark in the United States. If the defendant disagrees with the decision, they may have appeal options available through federal court. The plaintiff Perbelle Cosmetics Global Ltd. should update their trademark portfolio records to reflect this favorable decision strengthening their exclusive rights to the PERBELLE mark.