PEM-AMERICA opposes CW Brands trademark - CEDAR BAY HOME COLDWATER CREEK

PEM-AMERICA, INC. filed a trademark opposition proceeding against CW Brands, LLC before the USPTO Trademark Trial and Appeal Board, challenging the registration of the mark CEDAR BAY HOME COLDWATER CREEK. The opposition alleges grounds sufficient to deny registration under the Trademark Act.

For CW Brands, this opposition means the trademark registration process will be suspended pending TTAB resolution. The company must file a substantive response and potentially appear at a hearing to defend its mark. Trademark owners facing similar oppositions should ensure their marks are properly vetted for likelihood of confusion before filing.