Oracle America opposes AVA CERTIFIED trademark application

Oracle America, Inc. filed a trademark opposition against Just Ask AVA Corp. at the USPTO TTAB, challenging the registration of the AVA CERTIFIED mark. The filing establishes an adversary proceeding that will determine whether the mark can proceed to registration. The abstract does not specify the grounds for opposition or the nature of any likelihood of confusion claim.

For the parties involved, this opposition creates a procedural obligation for Just Ask AVA Corp. to respond and defend its trademark application before the TTAB. Oracle America must pursue its opposition through the TTAB's inter partes proceeding rules. Third parties with similar marks should monitor this proceeding for any precedential rulings on certification marks or likelihood of confusion standards.