Foshan Haitian: Protecting a Time-Honored Chinese Brand Through Madrid System

WIPO's Madrid News published a case study featuring Foshan Haitian, a time-honored Chinese food seasoning manufacturer. The article describes the company's strategy for obtaining international trademark protection through the Madrid System, an international filing system administered by WIPO that allows trademark owners to seek registration in multiple countries through a single application.\n\nFor companies seeking international brand protection, the case illustrates the administrative efficiencies available through the Madrid Protocol system. Trademark applicants can file one international application with WIPO and designate multiple member jurisdictions, potentially reducing the complexity and cost of multi-jurisdictional trademark registration compared to filing separate national applications.