EVENTS.COM Intent to Use Trademark for Digital Tokens and NFTs

ChangeBridge: Trademarks - Legal & Security (Class 045)

Published March 25th, 2026

Detected March 26th, 2026

Summary

The USPTO has published an intent-to-use trademark application for EVENTS.COM related to digital tokens, NFTs, cryptocurrency exchange services, and virtual entertainment environments. The application covers a broad range of digital assets and virtual world services.

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What changed

The United States Patent and Trademark Office (USPTO) has published an intent-to-use trademark application (TM97308348) for EVENTS.COM. The application seeks to protect the use of the EVENTS.COM mark for a wide array of digital assets and services, including digital tokens, non-fungible tokens (NFTs), cryptocurrency exchange and trading services, and virtual environments for entertainment and interaction. This filing indicates a planned expansion into the digital asset and metaverse space.

While this is an intent-to-use application and not a final registration, it signals EVENTS.COM's strategic direction. Companies operating in or planning to enter the digital token, NFT, or virtual world markets should be aware of this application as it may impact future branding and service offerings. No immediate compliance actions are required for other entities based solely on this application, but it highlights the growing trend of traditional brands expanding into Web3 technologies.

Source document (simplified)

← USPTO Trademark Applications

EVENTS.COM

Intent to Use TM97308348 Kind: intenttouse Mar 25, 2026

Abstract

Issuance of tokens of value, namely, digital tokens for use by members of an online community via a global computer network to exchange for goods or services; digital token, namely, cryptocurrency exchange services; digital token trading, namely, cryptocurrency trading services; digital token transfer services, namely cryptocurrency transfer services; issuance of non-fungible tokens of value using blockchain technology, exchangeable for goods or services; issuance of non-fungible tokens of value using blockchain technology to represent a collectible, exchangeable for goods or services; issuance of non-fungible tokens of value using blockchain technology for data storage and content access limitation, exchangeable for goods or services; Cryptocurrency trading services, namely, providing a digital currency for use by members of an on-line community via a global computer network to exchange for goods and services; cryptocurrency services, namely, providing cryptocurrency exchange services for a digital currency or digital token for use as a method of payment for goods and services, incorporating cryptographic protocols, used to operate and build applications and blockchains on a decentralized computer platform; financial exchange of virtual currency; electronic transfer of virtual currencies; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing on-line, non-downloadable virtual clothing, footwear, headwear, eye wear, bags, backpacks, sports equipment, art, toys, accessories, signboards and panels, podiums, automatic vending machines, magnets, refrigerators, vehicles, clocks, blackboards, stickers, decals, photographs, posters, magazines, umbrellas, parasols, tables, desks, chairs, displays and advertising signs, inflatable publicity objects, serving trays, portable coolers, ice buckets, cups, drinking vessels, bottle openers, tents, awnings, flags, pennants, banners, labels, wall hangings, textile goods, alcoholic and non-alcoholic beverages, cases and covers for cell phones, smartphones, tablet computers, portable media players, e-book readers, for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can consume virtual food and drinks for entertainment purposes; Providing information on-line relating to virtual vehicle customization for hobby or entertainment purposes; Virtual reality game services provided on-line from a computer network; Virtual training services in the fields of sports, physical fitness, music, photography, art, nutrition, health, creative arts, gaming, television and radio broadcasting, filming and editing of video content; virtual personal coaching services in the fields of sports, physical fitness, music, photography, art, nutrition, health, creative arts, gaming, television and radio broadcasting, filming and editing of video content; offering online publications in a virtual environment, in particular online journals, namely, blogs featuring commentary, advice and information in the fields of sport, health, wellness, sleep, fitness and nutrition; Online journals, namely, blogs in the fields of popular culture, entertainment, music, sports, fashion, shopping, politics, business, art, health, personal finance, science and current events ; online journals, namely, weblogs (blogs) featuring user-defined content in the fields of popular culture, entertainment, music, sports, fashion, shopping, politics, business, art, health, personal finance, science and current events; Entertainment services, namely, providing online augmented reality environments in which users can interact for recreational, leisure, or entertainment purposes; augmented reality video production for entertainment purposes; Virtual reality video production for entertainment purposes; multimedia entertainment production...