Pasta Evangelists Consumer Protection Enforcement Case Opened

UK CMA Cases

Filed March 26th, 2026

Detected March 27th, 2026

Summary

The Competition and Markets Authority (CMA) has opened an enforcement case against Pasta Evangelists Limited concerning potential breaches of consumer protection law related to obtaining and disclosing consumer reviews. The investigation will gather evidence on whether customers were offered discounts for 5-star reviews without disclosure, potentially misleading consumers.

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What changed

The Competition and Markets Authority (CMA) has initiated an enforcement investigation into Pasta Evangelists Limited under the Digital Markets, Competition and Consumers Act 2024. The investigation focuses on whether the company violated consumer protection laws by allegedly offering discounts on future orders in exchange for 5-star reviews on delivery apps, without disclosing this practice. This could mislead consumers about the reliability and representativeness of the ratings.

While this is an initial stage and no infringement has been confirmed, Pasta Evangelists will engage with the CMA and provide evidence. Compliance officers should note the CMA's ongoing focus on misleading online reviews and unfair commercial practices. The initial investigation phase is scheduled from March 2026 to September 2026, with the next update expected in September 2026. This action highlights the importance of transparent review practices and adherence to consumer protection legislation.

What to do next

Review internal policies and practices regarding the solicitation and disclosure of customer reviews.
Ensure all review incentives are clearly disclosed to consumers.
Prepare to cooperate with any information requests from the CMA.

Source document (simplified)

Pasta Evangelists: consumer protection enforcement case

The Competition and Markets Authority (CMA) is investigating Pasta Evangelists Limited’s (‘Pasta Evangelists’) compliance with the law on unfair commercial practices under the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) in relation to obtaining consumer reviews.

From: Competition and Markets Authority Published 27 March 2026 Case type: Consumer enforcement Case state: Open Market sector: Distribution and service industries and Food manufacturing Opened: 26 March 2026

Case timetable

| Date | Action |
| --- | --- |
| March 2026 to September 2026 | Initial investigation: information and evidence gathering (next case update September 2026) |
| 26 March 2026 | Investigation opened |

Case opening

26 March 2026: The CMA has opened an investigation into Pasta Evangelists’ compliance with consumer protection law.

The CMA is investigating whether customers were offered discounts on future orders in exchange for leaving 5-star reviews on delivery apps, without this being disclosed – meaning people may not have known how reliable or representative those ratings were.

The CMA will now engage with Pasta Evangelists and gather evidence to consider whether the CMA thinks Pasta Evangelists has infringed consumer protection law.

At this initial stage, it should not be assumed that Pasta Evangelists has infringed consumer protection law and no finding has been made.

Press release: Fake and misleading reviews: 5 businesses under CMA investigation (27.3.26)

Contacts

onlinereviews@cma.gov.uk
Laila Benfaida, Assistant Director
Jon Riley, Director
Hayley Fletcher, Senior Responsible Officer

Personal information

Your name and contact details are your personal data. The CMA may collect, use and share personal data for its consumer protection investigation under Part 3 of the Digital Markets, Competition and Consumers Act 2024. This includes processing personal data for the purposes of the UK General Data Protection Regulation and Data Protection Act 2018.

For more information about how the CMA handles personal information, please see our personal information charter.