CMA investigates Just Eat consumer protection
Summary
The UK's Competition and Markets Authority (CMA) has opened an investigation into Just Eat.co.uk Limited regarding potential breaches of consumer protection law related to its star ratings system. The investigation will assess whether Just Eat's practices provide consumers with a misleading picture of restaurant and grocer quality.
What changed
The Competition and Markets Authority (CMA) has initiated an investigation into Just Eat.co.uk Limited under the Digital Markets, Competition and Consumers Act 2024. The probe focuses on whether Just Eat's publication of consumer review information, specifically star ratings, constitutes unfair commercial practices. The CMA is examining if the platform's ratings system has inflated restaurant and grocer star ratings, potentially misleading consumers about the quality of services offered.
While this is an initial investigation, and no infringement has been found, Just Eat will engage with the CMA and provide evidence. Compliance officers should be aware that the CMA is actively scrutinizing online platforms for misleading consumer information. The investigation is in its information gathering phase, with the next update expected in September 2026. This action highlights the increasing regulatory focus on transparency and accuracy in online reviews and ratings systems.
What to do next
- Review internal processes for publishing consumer review information.
- Ensure star ratings and review data accurately reflect consumer experiences.
- Prepare to provide evidence to the CMA if requested.
Source document (simplified)
Just Eat: consumer protection enforcement case
The Competition and Markets Authority (CMA) is investigating Just Eat.co.uk Limited’s (‘Just Eat’) compliance with the law on unfair commercial practices under the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) in relation to publishing consumer review information like star ratings.
From: Competition and Markets Authority Published 27 March 2026 Case type: Consumer enforcement Case state: Open Market sector: Distribution and service industries Opened: 26 March 2026
Case timetable
| Date | Action |
| --- | --- |
| March 2026 to September 2026 | Initial investigation: information and evidence gathering (next case update September 2026) |
| 26 March 2026 | Investigation opened |
Case opening
26 March 2026: The CMA has opened an investigation into Just Eat’s compliance with consumer protection law.
The CMA is investigating whether Just Eat’s ratings system has inflated certain restaurants’ and grocers’ star ratings – giving consumers a potentially misleading picture of quality when choosing where to order.
The CMA will now engage with Just Eat and gather evidence to consider whether the CMA thinks Just Eat has infringed consumer protection law.
At this initial stage, it should not be assumed that Just Eat has infringed consumer protection law and no finding has been made.
- Press release: Fake and misleading reviews: 5 businesses under CMA investigation (27.3.26)
Contacts
- onlinereviews@cma.gov.uk
- Laila Benfaida, Assistant Director
- Jon Riley, Director
- Hayley Fletcher, Senior Responsible Officer
Personal information
Your name and contact details are your personal data. The CMA may collect, use and share personal data for its consumer protection investigation under Part 3 of the Digital Markets, Competition and Consumers Act 2024. This includes processing personal data for the purposes of the UK General Data Protection Regulation and Data Protection Act 2018.
For more information about how the CMA handles personal information, please see our personal information charter.
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Published 27 March 2026 Contents
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