Wisconsin AG Sues OneMain Financial for Hidden Loan Add-Ons
Summary
Wisconsin Attorney General Josh Kaul, joined by 12 other states, has sued OneMain Financial for allegedly engaging in a bait-and-switch lending scheme. The lawsuit claims the company charged consumers hundreds of millions of dollars in hidden fees and interest through undisclosed add-on products. The states are seeking restitution, penalties, and an order to cease these practices.
What changed
Wisconsin Attorney General Josh Kaul, along with 12 other state Attorneys General, has filed a lawsuit against OneMain Financial, Inc. and its related entities. The complaint alleges that OneMain Financial engaged in a nationwide bait-and-switch scheme by advertising loans with clear terms but then packing them with hidden insurance policies and other add-on products. These add-ons allegedly inflated loan costs by hundreds or thousands of dollars, were often misrepresented, or charged to consumers who rejected them. The lawsuit seeks hundreds of millions of dollars in restitution and penalties, and an order to end the allegedly unlawful conduct, including withdrawing negative credit reporting and ceasing legal proceedings related to the add-on products. The case number or specific court is not provided in this release.
Regulated entities, particularly those in the consumer lending sector, should review their practices regarding loan origination, disclosure of fees, and the sale of add-on products. This enforcement action highlights the risk of deceptive practices and the potential for significant financial penalties and reputational damage. While no specific compliance deadline is mentioned for other entities, OneMain Financial is being asked to cease its allegedly illegal practices. Consumers who believe they are victims are advised to file a complaint with the Wisconsin Department of Financial Institutions.
What to do next
- Review loan origination and add-on product sales practices for compliance with consumer protection laws.
- Ensure all loan terms, fees, and associated products are clearly and accurately disclosed to consumers.
- Verify that consumers are not charged for products they have rejected or do not consent to.
Penalties
Hundreds of millions of dollars in restitution and penalties sought.
Source document (simplified)
Page 1 of 2 DOJ Communications Office DOJCommunications@doj.state.wi.us (608) 266-1220 NEWS FOR IMMEDIATE RELEASE March 16, 2026 Attorney General Kaul Sues OneMain Financial for Alleged Bait and Switch Lending Scheme Involving Hidden Add-On Products 13 States Seek Hundreds of Millions of Dollars in Restitution, Penalties; Ask the Court to End the Allegedly Unlawful Conduct MADISON, Wis. – Attorney General Josh Kaul and 12 other state Attorneys General announced a lawsuit against OneMain Financial, Inc. and related entities alleging that the installment lender charged consumers nationwide hundreds of millions of dollars in hidden fees and interest. As alleged in the complaint, with 27 branches operating in Wisconsin, OneMain Financial advertises high-cost installment loans with “clear, upfront terms,” but it packs those loans with hidden insurance policies and other add-on products that inflate the cost of the loans by hundreds or thousands of dollars. As alleged, OneMain rushes consumers through fine-print loan documents containing the dense terms and conditions of the add-ons. OneMain allegedly often hides the add-ons, sometimes misrepresents them, or even charges consumers who outright reject them. “Folks shouldn’t end up paying more due to add-ons they weren’t intending to purchase,” said AG Kaul. “Consumers should have a clear understanding of what they’re purchasing.” The lawsuit alleges the following: ● OneMain does not advertise that it sells add-on products, so consumers who come through its doors have no reason to expect the company to push these products. ● OneMain has written policies that purport to prevent unlawful add-on packing, but the company’s actual processes operate nothing like its written policies.
Page 2 of 2 DOJ Communications Office DOJCommunications@doj.state.wi.us (608) 266-1220 ● OneMain puts financial pressure on its employees to pack add-ons. ● OneMain rushes consumers through a loan closing process in which its employees often control the computer screen that shows the loan documents. This does not allow the consumer time to review each page of the loan application as the employee scrolls through the contract. ● OneMain buries the fine print that mentions the add-on products inside 50 pages of legalese, which OneMain prevents consumers from reading before accepting the loan contract. ● OneMain often closes loans on smart phones, where already small print shrinks to an illegible size. ● OneMain also misleads consumers when encouraging them to refinance their loans by tacking on add-on products and by hiding key terms. With this lawsuit, AG Kaul and the coalition are seeking restitution for impacted consumers, penalties for alleged violations of state law, and the release of profits shown to be obtained unlawfully. The lawsuit also seeks a court order preventing OneMain from continuing its allegedly illegal practices and ordering OneMain to withdraw any negative information reported to credit agencies that may impact its customers’ credit scores and to abandon any legal proceedings against customers related to the add-on loan products. Any consumers who believe that they or someone they know may be a victim of the business practices of OneMain Financial should file a complaint with the Wisconsin Department of Financial Institutions online at https://dfi.wi.gov/Pages/Home.aspx. Joining Attorney General Kaul in this lawsuit are the Attorneys General of Colorado, Maryland, Nevada, New Hampshire, New Jersey, New York, North Dakota, Oklahoma, Pennsylvania, South Dakota, Virginia, and Washington.
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