Airbnb Opposes Soul BnB Trademark, TTAB

Airbnb, Inc. initiated TTAB opposition proceeding TTAB91288785 against Soul BnB LLC's SOUL BNB trademark application, challenging the registration of the mark. The opposition was filed in December 2023 and resulted in a TTAB decision issued April 10, 2026.

For trademark applicants and brand owners, this proceeding demonstrates the importance of conducting thorough trademark clearance searches before filing. Established brands like Airbnb actively monitor and oppose potentially confusingly similar marks. Parties facing TTAB oppositions should respond timely and consider settlement options or appeal pathways, including district court review.