adidas v. Aequus Sports LLC - Trademark Opposition

adidas AG and adidas International Marketing BV initiated a trademark opposition proceeding against Aequus Sports LLC before the TTAB, challenging the registration of the SPOKANE VELOCITY mark. The opposition was assigned Docket No. 91294533 and was filed on October 14, 2024. On March 31, 2026, the TTAB issued a Notice of Default, indicating Aequus Sports LLC failed to timely respond to the opposition.

Trademark practitioners and brand owners should note that failure to respond to an opposition can result in a default judgment against the applicant. Any company facing a TTAB opposition should ensure timely responses to avoid default. adidas's continued aggressive trademark enforcement against potentially confusingly similar marks demonstrates the importance of comprehensive trademark clearance searches before filing applications.