Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards

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• Recalled Built LUUM LED Tumbler - FESTIVE FOREST

• Recalled Built LUUM LED Tumbler - MERRY GLOW

• Recalled Built LUUM LED Tumbler - LET IT SNOW

• Recalled Built LUUM Tumbler - WINTER BLOOM

• Recalled Built LUUM LED Tumbler - MERRY MAGIC

• Recalled Built LUUM LED Tumbler - JOLLY JOURNEY

• Recalled Built LUUM LED Tumbler - HEART N STARS

• Recalled Built LUUM LED Tumbler - USA

• Recalled Built LUUM LED Tumbler - STARS

• Recalled Built LUUM LED Tumbler - FLAG

• Recalled Built LUUM LED Tumbler - WINDMILL

• Recalled Built LUUM LED Tumbler Style - BLUE FIREWORKS

• “lumm,” the tumbler’s theme name, item number and UPC code are printed on a label located on the tumblers’ underside or hangtag

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• Name of Product: BUILT LUUM Tumblers Hazard: The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.

Remedy: Refund Recall Date: March 19, 2026 Units: About 75,700

Consumer Contact Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, email at Recall@Builtny.com, or online at https://www.builtny.com/pages/recall or www.builtny.com and click “Recall” at the bottom of the page for more information.

Recall Details

Description: This recall involves the LUUM collection of BUILT-branded light up tumblers. The recalled plastic 16 oz. or 18 oz. drinking cups with a lid and a straw were sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. “lumm,” the tumbler’s theme name and the following corresponding item numbers and UPC codes are printed on a label located on the tumblers’ underside or hangtag:

| LUUM Tumbler Theme | Capacity | Item # | UPC |
| FESTIVE FOREST | 18 oz | 5323719 | 843461115513 |
| MERRY GLOW | 18 oz | 5323721 | 843461115551 |
| LET IT SNOW | 18 oz | 5323722 | 843461115520 |
| WINTER BLOOM | 18 oz | 5323723 | 843461115537 |
| MERRY MAGIC | 18 oz | 5323724 | 843461115544 |
| JOLLY JOURNEY | 18 oz | 5323725 | 843461115568 |
| HEART N STARS | 18 oz | 5331965 | 843461121002 |
| USA | 18 oz | 5331966 | 843461121019 |
| STARS | 18 oz | 5331967 | 843461121026 |
| FLAG | 18 oz | 5331968 | 843461121033 |
| WINDMILL | 18 oz | 5331969 | 843461121040 |
| BLUE FIREWORKS | 18 oz | 5331974 | 843461121057 |
| FESTIVE FOREST | 16 oz | 5324497 | 843461116374 |
| MERRY GLOW | 16 oz | 5324498 | 843461116381 |
| LET IT SNOW | 16 oz | 5324499 | 843461116398 |
Remedy: Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall.

Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedures.

Incidents/Injuries: Lifetime Brands has received one report of a child gaining access to the tumbler’s button cell battery and putting it in the mouth. No injuries have been reported.

Sold At: Kroger, Hy-Vee, Meijer, Nordstrom Rack and Winn-Dixie stores nationwide and online at Builtny.com from October 2024 through December 2025 for between $10 and $15. Importer(s): Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York

Manufactured In: China Recall number: 26-331

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