Italian Competition Authority Concludes School Awareness Campaign

AGCM Competition Press Releases

Published March 25th, 2026

Detected March 26th, 2026

Summary

The Italian Competition Authority and the Ministry for Enterprises and Made in Italy have concluded their #convieneSaperlo (anche a scuola) 2025-2026 awareness campaign for schools. The campaign involved over 1,400 secondary school pupils and concluded with a final event in Rome, awarding prizes to winning students and schools.

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What changed

The Italian Competition Authority (AGCM) has announced the conclusion of its #convieneSaperlo (anche a scuola) 2025-2026 awareness campaign, which focused on consumer rights and the role of the AGCM for secondary school students. The campaign culminated in a final event in Rome, with over 1,400 pupils participating in various quiz and case study competitions. The top three winning schools received vouchers totaling €19,000 for school equipment, and individual students were awarded technology, culture, education, and sport vouchers.

This notice serves as an informational update on the completion of the campaign. While there are no new compliance obligations for regulated entities, the initiative highlights the AGCM's commitment to consumer education among young people. Compliance officers in sectors with significant consumer interaction, particularly those targeting younger demographics, may note this as an example of regulatory outreach and educational efforts.

Source document (simplified)

Italian Competition Authority concludes its #convieneSaperlo (anche a scuola) 2025-2026 awareness campaign for schools, with over 1,400 participants in the competition

PRESS RELEASE

The final event was attended by the Authority’s Chairman, Roberto Rustichelli. A video message was delivered by the Minister for Enterprises and Made in Italy, Adolfo Urso.

The Italian Competition Authority and the Ministry for Enterprises and Made in Italy have concluded their #convieneSaperlo (anche a scuola) 2025-2026 awareness raising campaign for schools with a final event at the Auditorium Parco della Musica in Rome. The event brought together 450 lower and upper secondary school pupils from across Italy and was attended by the Authority’s Chairman, Roberto Rustichelli.

“The Italian Competition Authority has long been committed to engaging with schools and helping to raise students’ awareness of their consumer rights,” said the Authority’s Chairman, Roberto Rustichelli. “This competition is part of that effort, reflecting our strong belief in the need to engage with young people. They are the consumers of tomorrow, but already play an active role in purchasing decisions today. With the skills they acquire, they can also act as ambassadors for the Authority among their families and friends”.

THE SCHOOL COMPETITION

At the heart of the #convieneSaperlo (anche a scuola) 2025-2026 campaign was a competition for secondary school pupils, focused on the role of the Italian Competition Authority, consumer rights and the safeguards against unfair commercial practices. Following study sessions and online exercises on a dedicated platform, 1,435 pupils from participating classes took part in a Quiz Day at the end of January, competing in a final multiple-choice quiz. At the closing event, students then competed in a rapid-response quiz, which determined the three individual prize winners in each category, followed by a case study exercise for the three semi-finalist classes and a head-to-head final between the top two classes in each category to decide the winners of the school prize.

The top three schools received vouchers for school equipment worth €10,000 (including a €50 book voucher for each student in the class), €6,000 and €3,000 respectively. Individual prizes were also awarded, with the top performers in the final rounds receiving vouchers – to be spent on technology, culture, education and sport – worth €1,500, €1,000 and €500 for first, second and third place.

Further information is available at https://convienesaperlo.agcm.it/.

Rome, 25 March 2026