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FTC Comment Period for TruHeight Consent Order

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Summary

The FTC has opened a public comment period for the TruHeight consent order (FTC-2026-0431-0001). The comment form is available on Regulations.gov for individuals and organizations to submit feedback. TruHeight is a supplement brand making growth and height-related claims. The FTC's action is part of its broader enforcement against deceptive advertising in the supplement industry. Commenters must use the Regulations.gov portal and may identify as individual, organizational, or anonymous.

What changed

The FTC has initiated a public comment period for the TruHeight consent order. This consent order addresses allegations related to deceptive advertising claims made by TruHeight, a supplement manufacturer. The FTC's action is part of its ongoing enforcement efforts targeting unsubstantiated health claims in the dietary supplement industry. Public comments will be accepted through the Regulations.gov portal.

Manufacturers and retailers marketing growth, height enhancement, or similar supplement products should review the consent order carefully. The FTC's findings and requirements in this case may signal enforcement priorities and standards for substantiation of health-related advertising claims in the supplement sector. Compliance and legal teams should track this docket for potential implications on their own marketing practices and substantiation obligations.

What to do next

  1. Manufacturers and retailers of growth or height supplements should monitor the FTC's Regulations.gov docket for the TruHeight consent order
  2. Interested parties may submit public comments via Regulations.gov at https://www.regulations.gov/commenton/FTC-2026-0431-0001
  3. Commenters should review Regulations.gov privacy notices before submitting any personal information

Archived snapshot

Apr 16, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

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Last updated

Classification

Agency
FTC
Instrument
Consultation
Legal weight
Non-binding
Stage
Consultation
Change scope
Substantive
Document ID
FTC-2026-0431-0001
Docket
FTC-2026-0431-0001

Who this affects

Applies to
Manufacturers Retailers Healthcare providers
Industry sector
3114 Food & Beverage Manufacturing
Activity scope
Supplement advertising Product labeling Health claims substantiation
Geographic scope
United States US

Taxonomy

Primary area
Consumer Protection
Operational domain
Legal
Topics
Food & Beverage Manufacturing Data Privacy Healthcare

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