The United States Patent and Trademark Office (USPTO) has recorded an intent-to-use trademark application (TM99717509) for the mark APITHECA. The application, filed on March 22, 2026, pertains to online retail store services and a range of non-medicated skincare products, including body oils, salves, and lip balms.

This filing signifies a potential new market entry or expansion for the applicant in the beauty and personal care sector. While this is an intent-to-use application and does not yet grant exclusive rights, it indicates the applicant's intention to use the mark in commerce. Companies operating in similar product categories should be aware of this new trademark filing.