Mechanism Selects Video Ads for Streaming Service Video Streams

ChangeBridge: Patent Apps - Business Methods (G06Q)

Detected March 27th, 2026

Summary

The USPTO has published a patent application detailing a mechanism for selecting and inserting video advertisements into streaming service video streams. The application, filed by inventors Spencer SHANSON et al., describes a system that retrieves previously removed advertisements for reuse.

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What changed

This document is a USPTO patent application (US20260087528A1) for a mechanism designed to select and insert video advertisements into video streams provided by a streaming service. The described technology involves retrieving previously removed advertisements from a database and inserting them into a new video stream. The application was filed on November 28, 2025, by inventors Spencer SHANSON, Jonathan GWIAZDA, Adrian CHIU, Nikolay LEBEDEV, and Indira GHOSH.

As this is a patent application, it does not impose immediate regulatory obligations or compliance deadlines on businesses. However, companies involved in digital advertising, streaming services, and ad technology may wish to review the patent claims to understand potential future intellectual property landscapes and to inform their own product development and patent strategies. The application is published for public record and does not represent a final rule or enforceable standard.

Source document (simplified)

← USPTO Patent Applications

STORING AND RETRIEVING UNUSED ADVERTISEMENTS

Application US20260087528A1 Kind: A1 Mar 26, 2026

Inventors

Spencer SHANSON, Jonathan GWIAZDA, Adrian CHIU, Nikolay LEBEDEV, Indira GHOSH

Abstract

The exemplary embodiments relate to implementing a mechanism that is configured to select and insert a video advertisement into a video stream that is to be provided to a user device by a streaming service. This may include receiving a request for a video stream from a user device. In response to the request, transmitting a first portion of the video stream to the user device and determining that second a portion of the video stream is to include multiple video advertisements. One or more video advertisements may be selected from a database that includes a set of video advertisements that were previously removed from a further video stream. The one or more video advertisements may then be inserted into the video stream. The second portion of the video stream is then transmitted to the user device.