The European Patent Office (EPO) has published patent application EP4348525A1, detailing a system for machine learning aided automatic taxonomy generation specifically for marketing automation and customer relationship management (CRM) systems. The application, filed by 6Sense Insights, Inc., focuses on enhancing the classification and organization of data within these marketing technology platforms.

This publication represents the granting of a patent, not a regulatory rule or guidance. While it may influence technological development and business practices in the marketing technology sector, it does not impose direct compliance obligations on regulated entities. Companies operating in marketing automation or CRM may find the patented technology relevant to their product development or competitive landscape.