The Bank of Ghana (BoG) and the Securities and Exchange Commission (SEC) have jointly issued a public notice expressing concern over the increasing and unauthorised advertising of virtual asset and stablecoin products within Ghana. The notice specifically mentions the use of large billboards in Accra and other areas by Virtual Asset Service Providers (VASPs) to promote these products. This action indicates a regulatory stance against the promotion of such assets without proper authorisation.

Regulated entities and VASPs involved in advertising virtual assets and stablecoins must cease any unauthorised promotional activities immediately. While this notice does not impose immediate compliance deadlines or penalties, it serves as a strong warning from the central bank and securities regulator. Compliance officers should review their marketing strategies for virtual asset and stablecoin products to ensure they align with any existing or future regulations from the BoG and SEC, and be prepared for potential enforcement actions if non-compliance continues.