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ABA State Associations Endorse SCAM Act to Reduce Consumer Fraud Losses

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Summary

ABA state associations have endorsed the SCAM Act, legislation designed to reduce consumer fraud losses. The trade association support comes as the bill moves through the legislative process. The article reports on this endorsement but does not create any compliance obligations.

What changed

The ABA Banking Journal reports that state banking associations have endorsed the SCAM Act, legislation intended to reduce consumer fraud losses. The endorsement represents industry support for the proposed legislation as it advances through Congress.

Financial institutions should monitor the progress of the SCAM Act through the legislative process. The article provides coverage of industry backing for the bill but does not itself impose any compliance requirements or deadlines.

What to do next

  1. Monitor for updates

Archived snapshot

Apr 14, 2026

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ABA, state associations: SCAM Act will reduce consumer fraud losses

April 13, 2026 Reading Time: 1 min read Legislation to hold social media companies accountable for the scam ads appearing on their platforms would reduce consumer fraud losses by targeting “a key entry point” for the crime, the American Bankers Association and 52 state bankers associations said in a joint letter to members of Congress.

The Safeguarding Consumers from Advertising Misconduct, or SCAM, Act (S. 3774 and H.R. 7548) would require online platforms to implement procedures to verify an advertiser’s identity before placing an ad. Platforms must also implement a program to detect impersonation on their site.

A recent report by the FBI’s Internet Crime Complaint Center found Americans lost nearly $20.9 billion to cybercrime last year, representing a 26% increase from the previous year and likely an underestimate, as much fraud isn’t reported. The associations noted that criminals increasingly rely on fraudulent or misleading paid ads to impersonate trusted financial institutions.

“Paid advertisements are not neutral or passive user content,” they said. “They are commercial products that platforms actively curate, target and monetize. Platforms that profit from advertising should bear responsibility for preventing the dissemination of fraudulent paid ads.”

The associations also said they support the bill’s focus on interagency coordination to combat ad-based scams.

“Banks work with state attorneys general, financial regulators and law enforcement to respond to fraud trends affecting local communities, and clear federal authority and coordination are essential to ensuring these efforts are effective and consistent across jurisdictions,” they said.

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Last updated

Classification

Agency
ABA
Instrument
Notice
Legal weight
Non-binding
Stage
Final
Change scope
Minor

Who this affects

Applies to
Banks Consumers
Industry sector
5221 Commercial Banking
Activity scope
Fraud prevention Consumer financial protection
Geographic scope
United States US

Taxonomy

Primary area
Financial Services
Operational domain
Compliance
Topics
Consumer Protection

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