EU Funding Call: Promotion of Agricultural Products
Summary
The European Commission has opened a call for proposals for the promotion of agricultural products within the EU. This initiative aims to increase consumer awareness and recognition of Union quality schemes and the merits of EU agri-food products. The deadline for submissions is May 14, 2024.
What changed
The European Commission has launched a call for proposals (AGRIP-MULTI-2024-IM) under the Promotion of Agricultural Products programme. This call seeks projects focused on information and promotion campaigns to enhance awareness and recognition of EU quality schemes (PDO, PGI, TSG) and the specific features of EU agricultural methods and products. The objective is to boost the competitiveness, consumption, and market share of these products.
Interested parties, including agricultural firms and food manufacturers, must submit their proposals by May 14, 2024, at 17:00 Brussels time. This is a funding opportunity, and successful projects will receive grants to implement promotion programs. While not a direct regulatory mandate, participation in such calls can influence market positioning and consumer perception of EU agricultural products. No penalties are associated with non-participation, but it represents a missed opportunity for funding and promotion.
What to do next
- Review eligibility criteria for the AGRIP-MULTI-2024-IM call for proposals.
- Develop and submit project proposals by the May 14, 2024 deadline.
- Consult the provided FAQs and support channels for application guidance.
Source document (simplified)
Home Funding Calls for proposals Union quality schemes OR merits of Union agricultural products Union quality schemes OR merits of Union agricultural products AGRIP-MULTI-2024-IM Topic Call for proposal Internal navigation
- General information
- Topic description
- Topic updates
- Budget overview
- Get support
- Funded project list General information Programme Promotion of Agricultural Products (AGRIP) Call Call for proposals for multi programmes 2024 – Promotion of agricultural products (AGRIP-MULTI-2024) Type of action AGRIP-MULTI-PJG AGRIP MULTI Project Grants Type of MGA AGRIP Action Grant Budget-Based [AGRIP-AG] Closed Deadline model single-stage Opening date 18 January 2024 Deadline date 14 May 2024 17:00:00 Brussels time Topic description Scope: - For information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes mentioned in Article 5(4), points (a) and (c) of Regulation (EU) No 1144/2014:
The objective is to increase the awareness and recognition of the Union quality schemes, namely:
(a) quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms;
(b) the logo for quality agriculture products specific to the outermost regions of the Union.
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers and increased knowledge of the information the quality schemes aim to provide. According to Special Eurobarometer 520, only 16% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO), 22% recognise a protected geographical indication (PGI), and 16% recognise a traditional specialty guaranteed (TSG), these being the main Union quality schemes.
The expected ultimate impact is to increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.
- For information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of EU agri-food products and quality schemes mentioned in Article 5(4)(d) of Regulation (EU) No 1144/2014.
The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.
The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
Show more Topic updates 31 January 2024 ** The call for proposals and grant management FAQs are now also available in 23 EU languages. You can access them here
EN BG CS DA DE EL ES ET FI FR HR HU IT LT LV MT NL PL PT RO SK SL SV
18 January 2024 The submission session is now available for: AGRIP-MULTI-2024-IM-ORGANIC(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-TC-ORG-SUST(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-IM-FRESH-FV(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-IM-SUSTAINABLE(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-IM(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-TC-ALL(AGRIP-MULTI-PJG) Show more Topic conditions and documents
Conditions
1. Eligible countries: as described in the Call document.
2. Eligibility and admissibility conditions: as described in the Call document.
3. Evaluation
Evaluation criteria, scoring, threshold and process are described in the Call document.
4. Indicative timetable for evaluation and grant agreement: as described in the Call document.
5. Proposal templates, guidance and model grant agreements (MGA):
AGRIP Multi-beneficiary Model Grant Agreement
Show more Budget overview
| Topic | Budget year : 2024 | Stages | Opening date | Deadline |
| --- | --- | --- | --- | --- |
| AGRIP-MULTI-2024-IM - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €4,200,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-IM-FRESH-FV - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €9,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-IM-ORGANIC - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €13,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-IM-SUSTAINABLE - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €14,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-TC-ALL - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €29,200,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-TC-ORG-SUST - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €10,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
Items per page: Showing 1–6 of 6 1 Start submission No submission system is open for this topic.
Topic Q&As 0 item(s) found General FAQ Get support Please read carefully all provisions below before the preparation of your application.
For help related to this call, please contact REA-AGRI-GRANTS@ec.europa.eu
Funding & Tenders Portal FAQ – Submission of proposals.
IT Helpdesk – Contact the IT helpdesk for questions such as forgotten passwords, access rights and roles, technical aspects of submission of proposals, etc.
Online Manual – Step-by-step online guide through the Portal processes from proposal preparation and evaluation to reporting on your ongoing project. Valid for all 2021-2027 programmes.
Projects funded under this topic Found 3 record(s)
| TITLE | ACRONYM | PROJECT ID |
| --- | --- | --- |
| Rabbit Meat - Europe´s Recipe Continuation | RabbitMeatCont2024 | 101194366 |
| Europe in Bloom | PfE | 101194231 |
| PDO Rosé : Greatest Quality Wines from Europe | PDO ROSE | 101193859 |
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