EU Call for Proposals: Fresh Fruit and Vegetables Promotion

EU Funding & Tenders (Horizon Europe, ERC, Digital Europe)

Published January 18th, 2024

Detected March 8th, 2026

Summary

The European Commission has issued a call for proposals under the Promotion of Agricultural Products programme (AGRIP-MULTI-2024) to increase the consumption of fresh fruits and vegetables within the EU. The call opened on January 18, 2024, and proposals are due by May 14, 2024.

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What changed

The European Commission, under its Promotion of Agricultural Products (AGRIP) programme, has launched a call for proposals (AGRIP-MULTI-2024-IM-FRESH-FV) aimed at increasing the consumption of fresh fruits and vegetables within the EU. The initiative seeks to inform consumers about balanced and healthy dietary practices, highlighting the benefits of consuming at least five portions of fruits and vegetables daily. The ultimate goal is to enhance the competitiveness and market share of Union agri-food products in this sector.

Entities interested in participating must submit their proposals by the deadline of May 14, 2024, at 17:00 Brussels time. This call is part of a multi-programme initiative and involves project grants. While this is a call for proposals and not a final rule, successful applicants will be expected to implement promotional campaigns that align with the stated objectives. No specific penalties are mentioned for non-participation, but the focus is on securing funding for promotional activities.

What to do next

Review eligibility criteria and submission guidelines for the AGRIP-MULTI-2024 call for proposals.
Prepare and submit project proposals focused on promoting fresh fruit and vegetable consumption by the May 14, 2024 deadline.
Consult the provided FAQs and support resources for guidance on proposal preparation.

Source document (simplified)

Home Funding Calls for proposals Fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices Fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices AGRIP-MULTI-2024-IM-FRESH-FV Topic Call for proposal Internal navigation
- General information
- Topic description

- Topic updates

Conditions and documents

- Budget overview

- Get support

Funded project list General information Programme Promotion of Agricultural Products (AGRIP) Call Call for proposals for multi programmes 2024 – Promotion of agricultural products (AGRIP-MULTI-2024) Type of action AGRIP-MULTI-PJG AGRIP MULTI Project Grants Type of MGA AGRIP Action Grant Budget-Based [AGRIP-AG] Closed Deadline model single-stage Opening date 18 January 2024 Deadline date 14 May 2024 17:00:00 Brussels time Topic description Scope: The Commission is committed to promoting balanced and healthy dietary practices18. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least 5 portions of a variety of fruit and vegetables each day; knowing the place of fruit and vegetables in the food pyramid, and understanding the beneficial impact of fruit and vegetable consumption on health.

The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.

The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.

Show more Topic updates 31 January 2024 ** The call for proposals and grant management FAQs are now also available in 23 EU languages. You can access them here

EN BG CS DA DE EL ES ET FI FR HR HU IT LT LV MT NL PL PT RO SK SL SV

18 January 2024 The submission session is now available for: AGRIP-MULTI-2024-IM-ORGANIC(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-TC-ORG-SUST(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-IM-FRESH-FV(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-IM-SUSTAINABLE(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-IM(AGRIP-MULTI-PJG), AGRIP-MULTI-2024-TC-ALL(AGRIP-MULTI-PJG) Show more Topic conditions and documents

Conditions

1. Eligible countries: as described in the Call document.

2. Eligibility and admissibility conditions: as described in the Call document.

3. Evaluation

Evaluation criteria, scoring, threshold and process are described in the Call document.

4. Indicative timetable for evaluation and grant agreement: as described in the Call document.

5. Proposal templates, guidance and model grant agreements (MGA):

Call document

AGRIP Programme guide

AGRIP Multi-beneficiary Model Grant Agreement

Show more Budget overview
| Topic | Budget year : 2024 | Stages | Opening date | Deadline |
| --- | --- | --- | --- | --- |
| AGRIP-MULTI-2024-IM - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €4,200,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-IM-FRESH-FV - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €9,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-IM-ORGANIC - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €13,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-IM-SUSTAINABLE - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €14,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-TC-ALL - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €29,200,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
| AGRIP-MULTI-2024-TC-ORG-SUST - AGRIP-MULTI-PJG AGRIP MULTI Project Grants | €10,000,000.00 | Single-stage | 18 January 2024 | 14 May 2024 |
Items per page: Showing 1–6 of 6 1 Start submission No submission system is open for this topic.

Topic Q&As 0 item(s) found General FAQ Get support Please read carefully all provisions below before the preparation of your application.

For help related to this call, please contact REA-AGRI-GRANTS@ec.europa.eu

Funding & Tenders Portal FAQ – Submission of proposals.

IT Helpdesk – Contact the IT helpdesk for questions such as forgotten passwords, access rights and roles, technical aspects of submission of proposals, etc.

Online Manual – Step-by-step online guide through the Portal processes from proposal preparation and evaluation to reporting on your ongoing project. Valid for all 2021-2027 programmes.

Projects funded under this topic Found 1 record(s)
| TITLE | ACRONYM | PROJECT ID |
| --- | --- | --- |
| Promotion of fresh exotic european fruits on the french market | EUKFRUITS2025-27 | 101194318 |
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