CPPA Seeks Comments on Opt-out Preference Signals Rulemaking

Detected March 13th, 2026

Summary

The California Privacy Protection Agency (CPPA) is seeking preliminary public comments on potential rulemaking regarding Opt-out Preference Signals (OOPS). The agency is gathering information to explore whether regulatory changes are necessary to reduce friction in exercising privacy rights. Comments are due by April 6, 2026.

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What changed

The California Privacy Protection Agency (CPPA) has initiated a preliminary rulemaking process concerning Opt-out Preference Signals (OOPS) and is soliciting public input. This request for preliminary comments aims to gather information to determine if regulatory changes are needed to streamline the exercise of privacy rights. The agency is specifically interested in reducing friction for consumers exercising these rights, particularly in relation to opt-out mechanisms.

Regulated entities and interested parties are encouraged to submit written comments electronically or via mail by April 6, 2026, at 5:00 p.m. PT. These comments are considered public records and will inform the CPPA's decision-making process for potential future formal rulemaking under the Administrative Procedure Act. No specific compliance actions are required at this stage, but participation in this preliminary comment period is crucial for shaping potential future regulations.

What to do next

Submit preliminary comments on OOPS rulemaking by April 6, 2026
Review the CPPA's Invitation for Preliminary Comments for detailed information

Source document (simplified)

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Opt-out Preference Signals (OOPS)

Opt-out Preference Signals (OOPS)

Preliminary Rulemaking Activities

CalPrivacy is exploring whether regulatory changes to Opt-out Preference Signals (OOPS) are necessary. The
Agency is gathering information and seeking input from stakeholders about this topic.

CalPrivacy solicited preliminary written comments related to reducing friction in the exercise of privacy
rights from the public via its Invitation for
Preliminary Comments - Reducing Friction in the Exercise of Privacy Rights and Opt-out Preference Signals
(OOPS).

CalPrivacy will be accepting preliminary comments from March 6, 2026 until 5:00 p.m. PT on April 6, 2026.

Where to Submit Preliminary Comments

Electronic Submission:

Comments may be submitted electronically to regulations@cppa.ca.gov. Please include “Preliminary
Comment - Reducing Friction & OOPS March 2026” in the subject line.

Mail Submission:

California Privacy Protection Agency
Attn: Legal Division – Regulations
400 R St., Suite 350
Sacramento, CA 95811

Preliminary Comments

The preliminary comments sought in this invitation are to assist CalPrivacy with its preliminary rulemaking
activities and do not reflect any decisions made by CalPrivacy regarding future rulemaking. If CalPrivacy
decides to propose regulations, a formal public comment period will be held at a later time during the
formal Administrative Procedure Act rulemaking process. All preliminary comments received by CalPrivacy are
public records subject to disclosure and may be included in future rulemaking packages.

Questions

Questions regarding this Request for Preliminary Comments may be directed to regulations@cppa.ca.gov.

Further Information

Information regarding the rulemaking process will be posted to https://cppa.ca.gov/regulations/. If you
would like to receive notifications regarding rulemaking activities, please subscribe to the “Rulemaking
Proceedings” email list at https://cppa.ca.gov/webapplications/apps/subscribe/. Please
note that comments
are public records and will be published on the Agency's website.