CPPA Seeks Comments on Reducing Privacy Rights Friction

Detected March 13th, 2026

Summary

The California Privacy Protection Agency (CPPA) is seeking preliminary comments on potential regulatory changes to reduce friction in how consumers exercise their privacy rights. The comment period is open from March 6, 2026, until April 6, 2026.

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What changed

The California Privacy Protection Agency (CPPA) has initiated a preliminary rulemaking process to explore potential regulatory amendments aimed at simplifying the exercise of privacy rights for consumers. This includes seeking input on "Opt-out Preference Signals" (OOPS). The agency is gathering information and soliciting preliminary written comments from the public to inform its decision-making on whether formal rulemaking is necessary.

Regulated entities, particularly those in the technology and retail sectors, should review the CPPA's invitation for preliminary comments. Interested parties can submit electronic or mail comments until 5:00 p.m. PT on April 6, 2026. While these are preliminary comments and do not represent final decisions, they will inform potential future rulemaking under the Administrative Procedure Act. Companies should consider submitting input to shape potential regulatory changes.

What to do next

Review CPPA's invitation for preliminary comments on reducing privacy rights friction.
Submit preliminary comments electronically or via mail by April 6, 2026, if applicable.
Monitor CPPA's website for further rulemaking activities and notifications.

Source document (simplified)

Home
Regulations
Reducing Friction in the Exercise of Privacy Rights

Reducing Friction in the Exercise of Privacy Rights

Preliminary Rulemaking Activities

CalPrivacy is exploring whether regulatory changes to reduce friction in the exercise of privacy rights are
necessary. The Agency is gathering information and seeking input from stakeholders about this topic.

CalPrivacy solicited preliminary written comments related to reducing friction in the exercise of privacy
rights from the public via its Invitation for
Preliminary Comments - Reducing Friction in the Exercise of Privacy Rights and Opt-out Preference Signals
(OOPS).

CalPrivacy will be accepting preliminary comments from March 6, 2026 until 5:00 p.m. PT on April 6, 2026.

Where to Submit Preliminary Comments

Electronic Submission:

Comments may be submitted electronically to regulations@cppa.ca.gov. Please include “Preliminary
Comment - Reducing Friction & OOPS March 2026” in the subject line.

Mail Submission:

California Privacy Protection Agency
Attn: Legal Division – Regulations
400 R St., Suite 350
Sacramento, CA 95811

Preliminary Comments

The preliminary comments sought in this invitation are to assist CalPrivacy with its preliminary rulemaking
activities and do not reflect any decisions made by CalPrivacy regarding future rulemaking. If CalPrivacy
decides to propose regulations, a formal public comment period will be held at a later time during the
formal Administrative Procedure Act rulemaking process. All preliminary comments received by CalPrivacy are
public records subject to disclosure and may be included in future rulemaking packages.

Questions

Questions regarding this Request for Preliminary Comments may be directed to regulations@cppa.ca.gov.

Further Information

Information regarding the rulemaking process will be posted to https://cppa.ca.gov/regulations/. If you
would like to receive notifications regarding rulemaking activities, please subscribe to the “Rulemaking
Proceedings” email list at https://cppa.ca.gov/webapplications/apps/subscribe/. Please
note that comments
are public records and will be published on the Agency's website.