MHRA Advertising Investigations and Decisions
Summary
The MHRA has published decisions following investigations into advertising complaints for licensed medicines, specifically concerning weight loss treatments. Ten decisions were made in February 2026 regarding websites and services that highlighted medicinal treatments for weight loss.
What changed
The Medicines and Healthcare products Regulatory Agency (MHRA) has released decisions made in February 2026 concerning investigations into advertisements for licensed medicines, with a focus on weight loss treatments. These decisions address complaints related to websites and services that promoted medicinal treatment options for weight loss, indicating potential breaches of advertising regulations for medicines in the UK. The MHRA has made ten specific decisions following these investigations.
Companies and individuals involved in advertising licensed medicines, particularly those related to weight loss, should review these decisions to understand the MHRA's enforcement stance and ensure compliance with UK advertising standards. While specific penalties are not detailed in this summary, non-compliance with advertising regulations can lead to enforcement actions. Regulated entities are advised to consult the MHRA's 'Blue Guide' for comprehensive guidance on medicines promotion and advertising. Contact details for the Advertising Standards Unit are provided for further inquiries or to report concerns.
What to do next
- Review MHRA decisions on weight loss advertising investigations from February 2026.
- Ensure all advertising for licensed medicines complies with UK regulations as outlined in the 'Blue Guide'.
- Consult with the MHRA or relevant self-regulatory bodies if advertising practices are unclear.
Source document (simplified)
Decision
Advertising Investigations: February 2026
Decisions made by the MHRA following investigations into complaints about advertising for licensed medicines.
From: Medicines and Healthcare products Regulatory Agency Published 10 March 2026 Get emails about this page
Documents
Websites highlighting medicinal treatment services for weight loss – February 2026
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Medicinal treatment services – February 2026
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Details
Contact advertising@mhra.gov.uk if you have concerns with the advertising of medicines or write to:
Advertising Standards Unit,
10 South Colonnade,
Canary Wharf,
London
E14 4PU
Alternatively, contact the pharmaceutical self-regulatory bodies, the Proprietary Association of Great Britain (PAGB) for advertising for over the counter medicines, or the Prescription Medicines Code of Practice Authority (PMCPA) for advertisements to health professionals for prescription medicines.
See the Blue Guide for guidance on how medicines should be promoted or advertised in the UK.
Updates to this page
Published 10 March 2026
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