FINRA Proposed Rule Change to Amend Communications with the Public Rule

Detected February 11th, 2026

Summary

FINRA has filed a proposed rule change with the SEC to amend FINRA Rule 2210 concerning communications with the public. The amendment would permit members to project performance or provide targeted returns on investments, subject to specific conditions ensuring a sound basis for such projections.

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What changed

FINRA is proposing to amend Rule 2210, which governs communications with the public by its members. The key change would allow broker-dealers to project investment performance or provide targeted returns on securities, portfolios, or investment strategies. These projections would be permissible only if they are derived from a sound basis and meet specified conditions designed to protect investors.

This proposed rule change requires SEC approval. Broker-dealers and financial advisers should review the proposed conditions carefully to understand how they may project performance in their communications once the rule is finalized. The filing is a proposed rule change, and FINRA is seeking public comment on the proposal. The specific comment deadline is not provided in this document but will be established by the SEC during its review process.

Source document (simplified)

SR-FINRA-2026-004

Proposed Rule Change to Amend FINRA Rule 2210 (Communications with the Public)

Financial Industry Regulatory Authority, Inc. (“FINRA”) is filing with the Securities and Exchange Commission (“SEC” or “Commission”) a proposed rule change to amend FINRA Rule 2210 (Communications with the Public). The proposed rule change would allow a member to project the performance or provide a targeted return with respect to a security, a securities portfolio, or an asset allocation or other investment strategy in its communications, subject to specified conditions to ensure these projections are carefully derived from a sound basis.
| Title | Format - Size | Status |
| --- | --- | --- |
| Text of the Proposed Rule Change | PDF - 415.16 KB | New |