CMA Report on Agentic AI's Consumer Impact

UK CMA Publications

Published March 9th, 2026

Detected March 10th, 2026

Summary

The UK's Competition and Markets Authority (CMA) has published a report analyzing the potential impact of agentic AI on consumers. The report outlines how agentic AI is currently used, its future implications, and provides guidance for businesses on mitigating risks.

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The Competition and Markets Authority (CMA) has released a comprehensive report detailing the potential effects of agentic Artificial Intelligence (AI) on consumers within the UK. The document explores current applications of agentic AI, forecasts future developments, and examines how these advancements may influence consumer lives. It also provides an overview of the relevant legal landscape and offers actionable advice for businesses to proactively manage associated risks.

This guidance is crucial for technology companies and retailers interacting with AI technologies. Businesses should review the report to understand the evolving consumer landscape and implement recommended risk mitigation strategies. While the report does not impose immediate regulatory deadlines, proactive engagement with its findings is advised to ensure ongoing compliance and consumer trust in the face of rapidly advancing AI capabilities.

What to do next

Review the CMA's report on agentic AI and its consumer impact
Assess current business practices related to AI for potential consumer risks
Implement risk mitigation strategies as outlined in the report

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Research and analysis

Agentic AI and consumers

How agentic AI could affect consumers' lives, how the law applies, and what businesses should do to mitigate risk.

From: Competition and Markets Authority Published 9 March 2026 Get emails about this page

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Agentic AI and consumers

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Details

AI is now embedded in many aspects of everyday life. Consumers interact with it in different ways, saving them time and improving access to information. But agentic AI could mark a step change in how people use AI and its impact on their lives.

The Competition and Markets Authority (CMA) has explored how agentic AI is being used today, what the future could hold and how this will affect consumers.