NOVA figurative trade mark opposition decision
Summary
UK Intellectual Property Office issued Decision O/0279/26 regarding opposition to the NOVA figurative trade mark (THE GOLD STANDARD IN FRENCH FRIES). Hearing Officer Ms S Wallace issued the ruling on 30 March 2026. The mark covered classes 29, 31, 35, and 39.
What changed
The UKIPO issued a trade mark opposition decision O/0279/26 concerning the NOVA figurative mark. The decision was issued by Hearing Officer Ms S Wallace on 30 March 2026. The mark application covered goods and services in Classes 29 (meat, fish, food products), 31 (agricultural products), 35 (advertising, business), and 39 (transport, delivery).
Parties involved in trade mark opposition proceedings before the UKIPO should review this decision for guidance on opposition grounds and standards. The full decision is available in PDF format (O/0279/26). This decision is binding on the parties to the opposition but serves as precedent for future proceedings.
Source document (simplified)
- IPO
- GOV UK Links : Return to Trade mark decisions search # Trade mark decision
BL Number O/0279/26 Decision date 30 March 2026 Hearing Officer Ms S Wallace Mark NOVA THE GOLD STANDARD IN FRENCH FRIES (Figurative) Classes 29, 31, 35, 39 **Full decision O/0279/26
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